Online Round Table | Cultural attractiveness: supporting, developing, and leveraging your brand’s cultural assets
COVID-19 has had a devastating impact on the cultural life of nations, cities and places around the world. Your cultural heritage and cultural sector provide the desired differentiation and attractiveness for people to want to live in, study in, visit, and invest in your place. Join this discussion to share practical advice for supporting the recovery of your place’s cultural attractiveness and find out how other places work with and leverage their cultural sector to tell a strong place brand story.
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