If we take a closer look at most communities, it becomes clear that their biggest challenge is rarely the absence of a brand or a marketing strategy. Much more often, it is the absence of a shared vision for the future. Kyiv School of Economics' Ihor Chava outlines what he sees as the real purpose of place branding.
Ecotourism isn’t retrofitted to the overarching brands of Estonia, Latvia and Lithuania – it’s tied to the way of life. Here's what you can learn from the way they responsibly market and practice eco-sensitive travel.
How do you create a coherent visual identity for something that has as many moving parts as a place? Here are seven expert perspectives from around the world to help you build a flexible place brand identity that works across all audiences and partners.
For fourteen years, the GREAT Campaign has been telling Great Britain and Northern Ireland’s story on the international stage. Senior Brand Manager Danesha Connolly, Senior Brand Manager at the GREAT Campaign, explains what’s driving the team’s success, how they collaborate with private sector partners, and what new initiatives are in the works.
At City Nation Place, we exist to support, connect, celebrate and inspire the people behind places. Our mission is to help you grow your place economies and provide a better quality of life for your communities. Here are some of the ways you can utilize City Nation Place to support your team:
Dive into the latest articles on best practice in place branding and place marketing. From interviews with leading place practitioners to latest trends to how-to articles, don’t miss out on discovering your next great idea or impactful strategy.
How do you create a coherent visual identity for something that has as many moving parts as a place? Here are seven expert perspectives from around the world to help you build a flexible place brand identity that works across all audiences and partners.
For fourteen years, the GREAT Campaign has been telling Great Britain and Northern Ireland’s story on the international stage. Senior Brand Manager Danesha Connolly, Senior Brand Manager at the GREAT Campaign, explains what’s driving the team’s success, how they collaborate with private sector partners, and what new initiatives are in the works.
The days of Hollywood’s dominance over the production lot are long behind us, and place teams are developing new strategies to encourage producers to film in their locations. Discover how film is delivering long-term benefits for cities, regions, and countries, and how you can connect this to your place brand strategy.
A great place brand or marketing campaign is the one you're still talking about years later. Here are seven campaigns from around the world that the City Nation Place Awards jury quietly wish were part of their own portfolio…
It’s time to be bolder, to be more confident about the contribution of place branding work, to ask the difficult questions, and to provide stakeholders with a better understanding of impact. City Nation Place's Director, Clare Dewhirst, explores why place brand and marketing teams should stop relying on marketing performance indicators to demonstrate the value of their work.
Reputation Lab's new research links a country’s reputation to two key factors affecting finances: borrowing costs and global willingness to support it.
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Discover reports, research, and toolkits to support industry leaders in tackling their biggest challenges and opportunities
Join place leaders from around the world at one of our annual events. Learn more about each event below and register to attend.
Looking for the right consultant or agency to help you develop and implement your place brand and/or marketing strategy? We're delighted to make some introductions.
If you're a supplier, consultant, or advisor to place brand and place marketing teams, we'd love to work with you. Find out how you can partner with us at events or through our website here.
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