The Government of Thailand has a new vision for the next wave of the nation’s growth: the creative economy. Pichit Virankabutra, Deputy Executive Director for the Creative Economy Agency, shares how Thailand is strengthening its creative sector and using it as a platform to launch the nation's economic future.

At City Nation Place Americas in Vancouver, Propulso shared what a year of mobility data revealed about one of North America's most loved small destinations. The pattern they found is almost certainly hiding in yours too.

If we take a closer look at most communities, it becomes clear that their biggest challenge is rarely the absence of a brand or a marketing strategy. Much more often, it is the absence of a shared vision for the future. Kyiv School of Economics' Ihor Chava outlines what he sees as the real purpose of place branding.

Ecotourism isn’t retrofitted to the overarching brands of Estonia, Latvia and Lithuania – it’s tied to the way of life. Here's what you can learn from the way they responsibly market and practice eco-sensitive travel.

How do you create a coherent visual identity for something that has as many moving parts as a place? Here are seven expert perspectives from around the world to help you build a flexible place brand identity that works across all audiences and partners.

For fourteen years, the GREAT Campaign has been telling Great Britain and Northern Ireland’s story on the international stage. Senior Brand Manager Danesha Connolly, Senior Brand Manager at the GREAT Campaign, explains what’s driving the team’s success, how they collaborate with private sector partners, and what new initiatives are in the works.