Understanding what drives pride in your community is foundational to building a strong place brand strategy. We’ve collected six examples of pride-building initiatives to understand what makes each approach impactful.
What would happen to your visitor economy if the natural systems it quietly relies on stopped working quite so well? Travel Forward's Ben Lynam explores what happens as your natural infrastructure becomes less reliable and how destinations can respond effectively.
Unearthing your place brand DNA is step one. Step two? It’s making sure your stakeholders are with you on your place brand journey. Brand Gold Coast's Antonio Moreira outlines how they're successfully engaging stakeholders in shaping and sharing the Gold Coast place brand narrative.
Measuring what impact your place brand is having remains one of the perennial challenges in place branding. What does success look like? And are you measuring what actually matters – or just what’s easy to measure?
At City Nation Place, we exist to support, connect, celebrate and inspire the people behind places. Our mission is to help you grow your place economies and provide a better quality of life for your communities. Here are some of the ways you can utilize City Nation Place to support your team:
Dive into the latest articles on best practice in place branding and place marketing. From interviews with leading place practitioners to latest trends to how-to articles, don’t miss out on discovering your next great idea or impactful strategy.
Unearthing your place brand DNA is step one. Step two? It’s making sure your stakeholders are with you on your place brand journey. Brand Gold Coast's Antonio Moreira outlines how they're successfully engaging stakeholders in shaping and sharing the Gold Coast place brand narrative.
Measuring what impact your place brand is having remains one of the perennial challenges in place branding. What does success look like? And are you measuring what actually matters – or just what’s easy to measure?
Who gets to tell the story of place? Caio Esteves, N/LF, identifies and challenges assumptions about whether the Global North has the exclusive right to own place brand theory and what is lost when the perspective of the Global South is sidelined.
Funding is one of the perennial challenges facing place brand and marketing teams. What steps can place teams take to secure stronger funding sources to support their ongoing activities?
The Mayor of London announced a £7 million campaign to promote London and to fight back against the tide of disinformation. Rose Wangen-Jones, London & Partners, and Alexander Harlow, the Greater London Authority, sat down with us to explain how the city is adopting a collaborative, place-led approach to defending and strengthening London’s brand.
Mobilising a community to take charge of its destiny is tough, demanding work. Discover the impressive turnaround in Congress Heights and how Monica Ray is translating development into tangible benefits for locals.
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Discover reports, research, and toolkits to support industry leaders in tackling their biggest challenges and opportunities
Join place leaders from around the world at one of our annual events. Learn more about each event below and register to attend.
Looking for the right consultant or agency to help you develop and implement your place brand and/or marketing strategy? We're delighted to make some introductions.
If you're a supplier, consultant, or advisor to place brand and place marketing teams, we'd love to work with you. Find out how you can partner with us at events or through our website here.
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