Understanding which KPIs stakeholders care most about is the key to cutting through the data noise and proving the return on the investment in your activities. Here are eight key questions you should be asking of your data – as verified by place branding and marketing experts.
Stefan Nöthen, Head of Strategy & Brand Management at Hamburg Marketing, outlines how they’ve joined the dots between tourism, investment, and talent attraction – whilst ensuring that the overarching city brand permeates every facet of their work.
There’s a secondary game running parallel to the FIFA World Cup: destination marketing organisations competing for the world’s attention. Trove’s Hallie Milstein outlines the World Cup opportunity, which destinations are playing to win, and what separates the destinations who are winning from the rest.
Resilience should be at the top of the agenda for place brand leaders, but what does it actually take to build resilient communities? Here are seven different examples of how place leaders are taking steps to nurture stronger, more vibrant communities.
At City Nation Place, we exist to support, connect, celebrate and inspire the people behind places. Our mission is to help you grow your place economies and provide a better quality of life for your communities. Here are some of the ways you can utilize City Nation Place to support your team:
Dive into the latest articles on best practice in place branding and place marketing. From interviews with leading place practitioners to latest trends to how-to articles, don’t miss out on discovering your next great idea or impactful strategy.
There’s a secondary game running parallel to the FIFA World Cup: destination marketing organisations competing for the world’s attention. Trove’s Hallie Milstein outlines the World Cup opportunity, which destinations are playing to win, and what separates the destinations who are winning from the rest.
Resilience should be at the top of the agenda for place brand leaders, but what does it actually take to build resilient communities? Here are seven different examples of how place leaders are taking steps to nurture stronger, more vibrant communities.
Kingston’s tourism strategy is based on collaboration, co-creation, and a clear understanding that a rising tide lifts all boats. Tourism Kingston’s CEO Megan Knott shares learnings from their joined-up approach.
We talk a lot about destination resilience in the face of climate change, but what financial solutions to we need to make this resilience a reality? Travel Forward’s Georgina Davies explores what models could help destinations fund their climate transition.
Sports events are powerful drivers of community. With the 2026 FIFA World Cup kicking off today, we reached out to five of our expert partners to get their advice on how places can leverage events to engage their diaspora.
Regional places may not have the population or funding of capital cities, but they are uniquely well placed to compete on story, authenticity, and identity. Mel Garibaldi explores how place branding is levelling the playing field for Kimba and what they learned from the process.
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Discover reports, research, and toolkits to support industry leaders in tackling their biggest challenges and opportunities
Join place leaders from around the world at one of our annual events. Learn more about each event below and register to attend.
Looking for the right consultant or agency to help you develop and implement your place brand and/or marketing strategy? We're delighted to make some introductions.
If you're a supplier, consultant, or advisor to place brand and place marketing teams, we'd love to work with you. Find out how you can partner with us at events or through our website here.
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