Increasingly, tourism and economic development teams are collaborating to deliver a place-led approach. But how do you navigate the challenging legacy those existing structures create? Here are three steps to breaking down silos and delivering a holistic place marketing strategy - as told by those working on the front lines.
Erik de Roos, CMO for the South Australian Tourism Commission, sat down with us to explain how they landed on ‘simple pleasures’ as the cornerstone for their place brand strategy, as well as how and why they partnered with local creatives to bring the approach to life.
The new challenge for place brand and marketing teams is this: How do you make sure that the information surfaced about your place by AI is accurate and on brand? Here are the areas you should be prioritising to adapt to the new era of Generative Engine Optimisation (GEO).
Over the past five years, the world has seen an unprecedented acceleration of geopolitical tension, technological disruption, and societal transformation. Bloom Consulting’s Jose Torres looks ahead to 2030 to identify how place brand teams can effectively shape how nations and cities are perceived in the new world order.
Essential COSTA RICA’s licensing model transforms the nation brand into a tool for collective action and shared ownership. Country Brand Director, Adriana Acosta, explains how they developed the underpinning governance structure, and what crucial lessons they’ve learned along the way.
Interviews with the place leaders, CEOs, Directors, CMOs, and heads of strategy for place marketing teams from around the world.
When is civic infrastructure actually a placemaking masterpiece? Nigel Bickle, CEO of Hastings District Council, outlined water contamination led to the creation of a water treatment plant that functions as a core pillar of community life.
Larisa McBean, Tourism Specialist at the Jamaica Social Investment Fund, took us behind-the-scenes of this award-winning “Yaad Luv” campaign – including how they structured the partnership to ensure success, what they learned throughout the process, and how it’s providing a foundation for recovery after Hurricane Melissa.
If you're starting out in place branding or place marketing, what are the essential skills you need? CNP Future Leader, Julie Madsen, sat down with us to talk about what she's learned in her first three years at Visit Ventura and what she wished she'd known on her first day in role.
How-to articles and case studies sharing best-practice approaches to all elements of place marketing & branding
Yes, place websites still matter in an AI-driven discovery environment. But not in the way many place leaders expect. Here's what you need to know in 2026 and beyond.
With AI search results becoming commonplace, your website is no longer the first port of call for prospective investors. Switzerland Global Enterprise’s Sirpa Tsimal explores how you can future-proof your strategy to ensure your place narrative survives AI summarisation.
Discover eleven crucial training areas you should be prioritising to ensure your place brand or place marketing team has the skills they need to succeed in 2026 and beyond.
Takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
The most successful mega-developments don’t apply the brand at the end. They build with it from the start. BRASH's Guillaume Cocken shares what the new era of city-making means for place branding, and how cities across Saudi Arabia are embodying these new principles.
The competitive advantage of the future will not belong to those who predict what will happen, but to those who adapt most quickly to what no one predicted. N/LF's Caio Esteves explores how place leaders can adopt a new mindset to deal with contemporary challenges.
The business case for sustainability is accelerating and plain to see. But it requires a shift in thinking. The Travel Foundation's Georgina Davies unpacks compelling reasons to invest in sustainable practices beyond consumer demand - because the real drivers are opportunity and risk.
Success stories, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
How can you ensure you’re differentiating your place branding and place marketing? Industry experts highlight nine cities and regions who are standing out from the crowd and what makes their approach so successful.
Like many rural areas in Europe, Idanha-a-Nova faced a dramatic demographic decline. But by investing in a strategic place brand vision, the region has turned around negative perceptions and charted a path to economic revitalisation. Here's how.
Looking for global inspiration for marketing a city, country, or region? We’re delighted to spotlight the most innovative and impactful campaigns from across destination marketing, investment promotion and economic development.
Join place leaders from around the world at one of our annual events. Learn more about each event below and register to attend.
At City Nation Place, we exist to support, connect, celebrate and inspire the people behind places. Our mission is to help you grow your place economies and provide a better quality of life for your communities. Here are some of the ways you can utilize City Nation Place to support your team:
If you're a supplier, consultant, or advisor to place brand and place marketing teams, we'd love to work with you. Find out how you can partner with us at events or through our website here.
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