There’s a secondary game running parallel to the FIFA World Cup: destination marketing organisations competing for the world’s attention. Trove’s Hallie Milstein outlines the World Cup opportunity, which destinations are playing to win, and what separates the destinations who are winning from the rest.
Kingston’s tourism strategy is based on collaboration, co-creation, and a clear understanding that a rising tide lifts all boats. Tourism Kingston’s CEO Megan Knott shares learnings from their joined-up approach.
We talk a lot about destination resilience in the face of climate change, but what financial solutions to we need to make this resilience a reality? Travel Forward’s Georgina Davies explores what models could help destinations fund their climate transition.
Whoever controls the narrative of a place’s pasts also controls the futures that place is capable of imagining for itself. Increasingly, though, the ‘past’ is being defined by LLMs, input from the communities themselves – and this risks replicating global bias and erasing local narratives and voices. N/LF’s Caio Esteves outlines why we shouldn’t be aiming to rank better in AI results but instead challenging the very worldview that defines these structures.
Resilience should be at the top of the agenda for place brand leaders, but what does it actually take to build resilient communities? Here are seven different examples of how place leaders are taking steps to nurture stronger, more vibrant communities.
Interviews with the place leaders, CEOs, Directors, CMOs, and heads of strategy for place marketing teams from around the world.
Last month, Oslo’s business development agency announced that they were relaunching themselves to reflect their broader remit. We sat down with CEO Siw Andersen to understand what prompted the shift in organisational branding and what the newly minted Oslo&Co team intends to do next.
A new story is emerging for the Gold Coast, one which speaks of resilience, entrepreneurship, and being unafraid to challenge the norm. Mayor Tom Tate explores the how and why behind the creation of Brand Gold Coast and how they're strengthening the city's reputaiton beyond its nightlife and surfing credentials.
Trust is the bedrock of successful place branding. We sat down with New Orleans & Co’s Walt Leger III to explore how investing in stakeholder alignment activities has underpinned both their recent UNESCO City of Music designation as well as their crisis management and communication strategies.
How-to articles and case studies sharing best-practice approaches to all elements of place marketing & branding
Sports events are powerful drivers of community. With the 2026 FIFA World Cup kicking off today, we reached out to five of our expert partners to get their advice on how places can leverage events to engage their diaspora.
As visitor levies become a reality across the United Kingdom and Ireland, the focus has shifted from whether they should exist to how they are designed, governed, and spent. TOPOSOPHY's Barry Rogers explores how tourism taxes can serve as a vital strategic tool for place branding and destination management.
How do you build a brand that residents recognise and visitors believe? Six expert practitioners share their insight to help you uncover a narrative that is both authentic and distinctive.
Takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
What truly drives destination decisions in 2026? In this expert analysis, Danny Cohanpour shares exclusive insights from Trove’s latest Planner Survey and how destinations can make sure they're top of the list for event planners choosing their next location.
Misinformation is one of the biggest challenges facing place branding teams. CNP's Director, Clare Dewhirst explores why place branding is essential to meeting the challenges of AI head-on - and why knowing your "why here" is the key to discoverability.
By aligning regenerative business models with shifting behaviours, destinations can spread tourism's benefits more fairly, retain more value locally, and strengthen climate resilience where it matters most. Here's how.
Success stories, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
Resilience should be at the top of the agenda for place brand leaders, but what does it actually take to build resilient communities? Here are seven different examples of how place leaders are taking steps to nurture stronger, more vibrant communities.
Regional places may not have the population or funding of capital cities, but they are uniquely well placed to compete on story, authenticity, and identity. Mel Garibaldi explores how place branding is levelling the playing field for Kimba and what they learned from the process.
Looking for global inspiration for marketing a city, country, or region? We’re delighted to spotlight the most innovative and impactful campaigns from across destination marketing, investment promotion and economic development.
Join place leaders from around the world at one of our annual events. Learn more about each event below and register to attend.
At City Nation Place, we exist to support, connect, celebrate and inspire the people behind places. Our mission is to help you grow your place economies and provide a better quality of life for your communities. Here are some of the ways you can utilize City Nation Place to support your team:
If you're a supplier, consultant, or advisor to place brand and place marketing teams, we'd love to work with you. Find out how you can partner with us at events or through our website here.
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