Developing an inclusive design identity for Amsterdam's fastest changing city district

entered by Zuidoost City [credits: Studio Wesseling, amsterdam&partners]

Zuidoost (Southeast) is the youngest district of Amsterdam; in 1966, the first pile for housing was drilled. Zuidoost is an attractive area with space, greenery, wide range of housing, and its pioneering climate. Residents have roots all over the world; more than 130 different nationalities are represented. All those cultures together in one neighbourhood ensures that Zuidoost has become its own city with its own stories. But it also faces challenges in terms of housing, safety, education, and employment opportunities for its residents. The district feels undervalued and underestimated, and too often has a negative image in the media.

In 20 years, Zuidoost will become as big as the City of Nijmegen, the 10th largest city in the Netherlands. Given these changes, it is important to preserve and enhance the unique character and qualities of Zuidoost. 

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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


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