What's motivating visitation and relocation post-COVID-19?
After everything that’s happened over the last few years, we began to ask ourselves – what is actually driving people to choose a city or region to visit or live in? Have the motivators for travel and relocation changed at all? Ahead of our City Nation Place Americas conference, our partners at Ipsos have been researching which factors matter most to Americans and Canadians in 2022 when selecting one location from another.
Selecting where to live
What do Americans & Canadians want from the place they live?
Across the board, the most important factors for Americans and Canadians when choosing where to live are cost, crime and safety, affordability / availability of housing, and job opportunities. However, while Canadians selected ‘quality of healthcare’ as the fifth most important factor, Americans preferred ‘favourable climate / weather’ in their choice of hometown.
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