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What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

#LoveCapeTown
What Works

#LoveCapeTown

Travellers in the 21st century don't engage with tourist boards like they once did. So instead, Cape Town Tourism reached out to their best asset - the local Capetonians - and asked them to invite the world into their homes.

label_outline Citizen Engagement
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Neighborhood Development: Models for Success In Revitalizing Local Brands
What Works

Neighborhood Development: Models for Success In Revitalizing Local Brands

How can you best leverage business improvement, creative innovation, and historic districts in your place branding and marketing strategy? How can the relationship between tourism and citizen and urban patterns be managed more successfully through the effective development of neighborhood attractions?

Moderater:
Steven Pedigo, Director of the Urban Lab and Clinical Assistant Professor, Schack  Institute of Real Estate
Panelists:  
Susan Veres, SVP  Strategy, Calgary Municipal Land Corporation
Alan Boniface,  Principal, Dialog
Nicole Fichera, Boston Innovation District / Seaport


label_outline Place Making
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City diplomacy in action
What Works

City diplomacy in action

There’s been a lot of talk recently about the important role that city diplomacy has to play – enabling cities to assert their own political identity, shape their own destinies and engage foreign public.

Intrigued, we wanted to dig deeper to find stories that demonstrate the tangible positive impact city diplomacy can have. This is what we discovered.

label_outline Reputation
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