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What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

My City, City of Soul
What Works

My City, City of Soul

The historical aspect of Jackson’s music tradition was important, but to appeal to Millennial travellers it was necessary to reflect the vibrant scene that is happening in Jackson now. Developing a legitimate contemporary pop song that reflects the culture of modern Jackson would be key for Jackson’s tourism efforts.

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