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What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

9 Weird and Wonderful Place Marketing Campaigns
What Works

9 Weird and Wonderful Place Marketing Campaigns

Sometimes at City Nation Place HQ, it feels that we spend a lot of time focussing on the ever-evolving challenges that place branding faces – the problems that have us banging our heads on the wall in frustration. But it’s important to remember that there’s also a great opportunity to be creative and over the years, we’ve seen some truly innovative tourism and investment promotion campaigns. Here are just a few of the most imaginative and unusual place marketing campaigns that make our job, as collectors of place branding stories, so interesting.

label_outline Citizen EngagementDestination MarketingTourism
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Joining the dots in place brand strategy: Creating and implementing a cohesive place brand vision through collaboration
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Joining the dots in place brand strategy: Creating and implementing a cohesive place brand vision through collaboration

Jason Thorne,  General Manager, Planning & Economic Development, Hamilton, Ontario
Matt Pivarnik,  President & CEO, Greater Topeka Partnership

To download Jason Thorne's PDF presentation

To download Matt Pivarnik's PDF presentation 

label_outline Citizen EngagementDestination ManagementEconomic Development Place BrandingPrivate SectorTalent AttractionTourism
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What makes a great neighborhood and how to leverage neighborhood brands as part of your destination development strategy
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What makes a great neighborhood and how to leverage neighborhood brands as part of your destination development strategy

Moderator: Andrew Nelson, Director of  Editorial Projects, National Geographic Traveler
KarynGruenburg, SVP, Partner &  Strategic Alliances, Brand USA  
Doug Warner, Director of Media Relations, Explore  Charleston  
Kerri Verbeke Kapich, COO, San Diego Tourism Authority

Download presentation PDF

label_outline Citizen EngagementDestination ManagementDestination MarketingPrivate Sector
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