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What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

What Works

Make Something Edmonton

For a generation, Edmonton had the worst reputation in Canada - despite the fact that the locals loved the city. They just had no way of articulating their story. But with a comprehensive place brand strategy, the city was able to turn its fortunes around.

Design

9th April 2020

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What Works

A place of more: Cape Town & Western Cape

In 2017, challenges facing South Africa's economy made global news, and the investment brand was severely damaged. To combat this, the Western Cape Government launched a campaign to increase investor confidence and to position the region as 'more' than just tourism.

Digital Reputation Economic Development

17th March 2020

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What Works

Leveraging culture to engage citizens, attract tourism and drive economic development

Phil Batty from Hull, European City of Culture for 2017, and Sam Hunt from Waltham Forest, London Borough of Culture in 2019, shared how they each created a year-long programme that leveraged their cultural assets to deliver long-term benefits.

Citizen Engagement Cultural Heritage Economic Development

10th March 2020

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What Works

Lithuania's DNA

Lithuania’s DNA was launched by the Brand Lithuania Unit as a broad consultation with the Lithuanian society to understand how Lithuania should be presented abroad. Discover how the winner of the 2019 City Nation Place Citizen Engagement Award achieved place brand success.

Citizen Engagement Collaboration Place Branding

27th February 2020

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What Works Partner Content

Placemaking: How it can change a place

Placemaking is a process that "inspires people to collectively reimagine and reinvent public spaces... strengthening the connection between people and the places they share." But what does placemaking need in order to be successful?

Citizen Engagement Economic Development Place Making

18th February 2020

What Works Partner Content

What Melbourne’s flexible design identity shows us about the value of a logo

We can never say this enough: there’s more to place branding than a logo and a tagline. But what can we learn from the success of Melbourne’s place brand design? What’s the key to creating a brand identity that lasts?

Design Place Branding Reputation Tourism

13th February 2020

What Works

Is digital transformation the key to successful place branding?

Effective digital transformation is key for the future success of place brands, destination marketing organisations and investment promotion agencies. So what lessons can we learn from the place brands that have implemented effective – and ingenious – digital reforms?

Destination Marketing Digital Reputation Investment Promotion Smart Cities

4th February 2020

What Works

WeChat MyHelsinki | City Nation Place Awards 2019

Helsinki has become increasingly popular amongst Asian tourists in recent years. But how could they connect to this demographic on the platforms they already used? Enter the WeChat MyHelsinki mini programme.

Digital Reputation Smart Cities Tourism

23rd January 2020

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What Works

International case study: How Eindhoven turned its fortunes around with a clear vision and cohesive place brand strategy

Eindhoven has transformed itself into an international city of design - but how exactly did the Dutch city deliver economic development through a stakeholder-led place brand strategy?

Destination Management Destination Marketing Digital Reputation Economic Development Investment Promotion Place Branding Private Sector Reputation Tourism

16th January 2020

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What Works

Two countries that prove nation branding works

Estonia and Costa Rica have learned how to turn nation and place branding theory into practice - but what is the key to their nation branding success?

Digital Reputation Place Branding Reputation

10th January 2020

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By submitting your details you consent to us processing the personal data you have provided in accordance with our privacy policy and terms and conditions

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What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

Make Something Edmonton

A place of more: Cape Town & Western Cape

Leveraging culture to engage citizens, attract tourism and drive economic development

Lithuania's DNA

Placemaking: How it can change a place

What Melbourne’s flexible design identity shows us about the value of a logo

Is digital transformation the key to successful place branding?

WeChat MyHelsinki | City Nation Place Awards 2019

International case study: How Eindhoven turned its fortunes around with a clear vision and cohesive place brand strategy

Two countries that prove nation branding works

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