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What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

What Works

Braga's time travel strategy

Braga has a rich history - but it's entrepreneurial and innovative spirit was often overlooked. Enter a creative new strategy which invited locals and tourists to be time travellers in the city...

Destination Marketing Place Branding Tourism

10th September 2020

What Works

Rent a Finn

To become as happy as a Finn, you can rent one and learn how.

Discover the details behind the award-winning campaign from Visit Finland.

Citizen Engagement Destination Marketing Place Branding Social Media

25th August 2020

What Works

Why smart city brands fail (and thrive)

How can innovation add value for citizens and your brand when it's used effectively? Jonas Schorr, Co-founder, Urban Impact, explores Berlin's journey as a smart city brand to understand what other destinations can learn from their experience.

Destination Management Place Making Reputation

6th August 2020

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What Works

WKND by HBG

The goal was to make Helsingborg the first place that would come to mind year-round with all the necessary components for a world-class weekend destination - The Weekend City. A new communication concept was developed; WKND by HBG.

Destination Marketing Place Branding Tourism

30th July 2020

What Works

The state of Denmark

Most of Denmark’s business regions have developed independent branding strategies to attract (the same) group of international companies and talent – and in the end, this is a zero-sum game with more losers than winners. To counter this, a new strategic branding adventure was embarked upon to support the ability of all of Denmark to attract international talent and companies.

Collaboration Place Branding Talent Attraction

14th July 2020

What Works

Pura Vida: Costa Rica's brand essence

From inter-institutional collaboration to ambitious decarbonisation plans, discover how the Costa Rican nation brand became the core of the national consensus for the new century in their award -winning case study.

Citizen Engagement Collaboration Destination Marketing Economic Development Investment Promotion Place Branding Soft Power Sustainability Tourism

4th June 2020

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Engaging the private sector in your place brand strategy

How can you engage your private sector as ambassadors for your place brand? Rachel McQueen and Tony Attard, Marketing Lancashire, discuss how to put strategic place promotion at the heart of the economic development agenda.

Place Branding Private Sector

6th May 2020

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What Works

India City Walks | Best Citizen Engagement Finalist

New Delhi has over 1100 archaeological monuments - but most of the locals were unaware of their cultural importance. Discover how India City Walks set out to create authentic local tours for visitors - all while engaging their community in their cultural identity

Citizen Engagement Cultural Heritage Tourism

29th April 2020

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Place branding for the 2020s and beyond: a city viewpoint

Don't ask what citizens can do to support tourism - ask what your tourism strategy will do for your citizens. Geerte Udo, CEO at amsterdam&partners, shared how to ensure data and insight are central to your planning and implementation, as well as creating a future-proofed strategy.

Citizen Engagement Crisis Management Sustainability Tourism

23rd April 2020

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What Works

Gaining a regional advantage through collaboration: Hong Kong

As we prepare for recovery after COVID-19, building collaborative relationships could be key to stretching limited resources further. Edith Wong, CMO at Invest Hong Kong, shared how the nine cities of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) are being promoted collaboratively, whilst retaining their unique positioning.

Collaboration Economic Development Investment Promotion

16th April 2020

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By submitting your details you consent to us processing the personal data you have provided in accordance with our privacy policy and terms and conditions

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What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

Braga's time travel strategy

Rent a Finn

Why smart city brands fail (and thrive)

WKND by HBG

The state of Denmark

Pura Vida: Costa Rica's brand essence

Engaging the private sector in your place brand strategy

India City Walks | Best Citizen Engagement Finalist

Place branding for the 2020s and beyond: a city viewpoint

Gaining a regional advantage through collaboration: Hong Kong

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