What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
Taking Wales to the world
For the first time in 64 years, Wales reached the FIFA World Cup finals, and the team took advantage of the momentum with an authentic, people-led campaign to introduce Wales to the world.
Learn about Wales' Award entry for Best Communication Strategy: Place Brand
Vilnius Choir
With Christmas around the corner, the Go Vilnius team used the festive season as an opportunity to raise awareness of the city - using a carol with lyrics inspired by wrong answers about Vilnius's location.
Future Festivals
A series of public input sessions called Future Festivals gave residents the chance to play larger-than-life games to gather feedback that would inform the development of the city’s two-year workplan.
Learn about the City of Williamsburg's Award entry for Best Citizen Engagement
Great Calling New York
Learn about Great Britain's Award entry for Best Place Brand Communications Strategy
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