What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
Ottawa Tourism - The Unofficial Museums Campaign
Following the COVID-19 pandemic, Ottawa was ready for a cultural refuel. Enter the Unofficial Museums campaign, an initiative to celebrate the hidden gems within the city. In total, 76 ‘museums’ were opened in a single day as special status was granted to festivals, restaurants, concert venues, attractions, and more. A new dessert shop, First Bite, became the Unofficial Museum of Croffle (croissant + waffle)! Learn more here. Learn about Ottawa's Award entry for Best Placemaking Initiative
From input to impact: Nine best practices in citizen engagement
How are places actively working to engage their local communities in creating a vibrant and thriving future for their place? From Jamaica to New Zealand, here are nine insights to help you connect with your community.
Finland’s Masterclass of Happiness
The demand for happiness is higher than ever – and Visit Finland are ready to help people rediscover their joy. Discover how the team launched ‘The Masterclass of Happiness’ to help share the Finnish mindset with the world.
Fiji: Where Happiness Comes Naturally
Fiji regularly tops the survey for the happiest country in the world. The new positioning highlights Fiji as more than a postcard destination, instead showcasing a genuine perspective on happiness.
Learn about Fiji's Award entry for Best Communication Strategy: Tourism
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