What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
Finland’s Masterclass of Happiness
The demand for happiness is higher than ever – and Visit Finland are ready to help people rediscover their joy. Discover how the team launched ‘The Masterclass of Happiness’ to help share the Finnish mindset with the world.
Fiji: Where Happiness Comes Naturally
Fiji regularly tops the survey for the happiest country in the world. The new positioning highlights Fiji as more than a postcard destination, instead showcasing a genuine perspective on happiness.
Learn about Fiji's Award entry for Best Communication Strategy: Tourism
Taking Wales to the world
For the first time in 64 years, Wales reached the FIFA World Cup finals, and the team took advantage of the momentum with an authentic, people-led campaign to introduce Wales to the world.
Learn about Wales' Award entry for Best Communication Strategy: Place Brand
Vilnius Choir
With Christmas around the corner, the Go Vilnius team used the festive season as an opportunity to raise awareness of the city - using a carol with lyrics inspired by wrong answers about Vilnius's location.
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