What does a Net Zero future look like for tourism destinations?
By Jeremy Sampson, CEO of The Travel Foundation
The science is clear that to avoid the worst impacts of climate change, we urgently need to reduce greenhouse gas emission to Net Zero by 2050 at the latest. Yet imagining what a prosperous ‘decarbonised’ world will look like, and understanding how to get there, is much less clear. For those working to manage and promote tourism destinations, many of which are heavily dependent on aviation, this is a particular and considerable challenge. So, what does a growing, thriving Net Zero visitor economy look like, and how do we ensure that it can continue to support the communities and businesses that rely on it?
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