entered by City of Mount Pearl

Economic development and business attraction is a highly competitive category. Cities, provinces, states, and countries spend millions competing to attract businesses and investments. Imagine then, being a tiny unknown city (Mount Pearl) in an unknown place (Newfoundland). No iconic landmarks. No CN Tower. No Silicon Valley. No clear point of differentiation. So how to put Mount Pearl on the map?

Many economic development advertising campaigns follow the same predictable formula, serving up a laundry list of forgettable facts, features, and financial incentives. They say that they’re different, and exciting, but they’re unintentionally demonstrating the opposite.