We are currently researching and finalising the conference agenda. If you’d like to suggest speakers, please contact Clare Dewhirst - clare@citynationplace.com
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13:00
Placemaking Inspiration
Join us for a curated, expert-led tour of the city of Glasgow, visiting key developments and assets to hear stories of creativity, innovation, and investment enhanced by collaborations between academia, industry, government, clinicians, and civic society.
The Health Innovation Hub
Precision medicine is transforming healthcare by offering targeted therapies rather than a “one-size-fits-all” approach. In Glasgow, collaboration between academia, industry, and healthcare providers supported by local and national government is driving this progress. Visit the newly built Health Innovation Hub on the Queen Elizabeth University Hospital campus within the Glasgow Riverside Innovation District to understand better how Glasgow is acting as a testbed for a project focused on translating cutting-edge research and healthcare innovation into a real-world clinical setting.The Burrell Collection
Set in the heart of Pollok Country Park, this award-winning building is home to one of the world’s greatest personal art collections. The donation of the collection to the city by Sir William Burrell was described as “One of the greatest gifts ever made to any city in the world” and its opening in 1983 sparked the regeneration of Glasgow as a major cultural city following decades of post-industrial decline. Having reopened in Spring 2022 as a modern, more sustainable museum after a major refurbishment and redisplay, hear how the city and its marketing teams leverage this asset as a focus of civic pride and visitor attraction.The Social Hub Glasgow
Visit this community-focused co-live and co-work space where people can come together to learn, stay, work, and play, offering modern hotel rooms, student accommodation, coworking, and meetings and events spaces. With 18 locations spread across 14 dynamic European cities, The Social Hub is a proven concept that has chosen Glasgow as its first UK hub, located at the heart of the Glasgow City Innovation District. Whilst The Social Hub is a pioneering hybrid hospitality space, its carefully crafted spaces optimise creativity and stimulate the entrepreneurial spirit for a host of local tech startup businesses and creative agencies. -
18:00
Civic Reception, hosted by Glasgow City Council
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09:00
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09:10
Welcome keynote: How an ambitious vision for Glasgow city and region is unifying stakeholders in the city’s 850th year
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09:35
Leadership panel: What do place leadership teams need to manage change, create connections, and deliver growth?
- What do our panel of place leaders plan to leverage to overcome the common challenges of tight budgets and deliver on every emerging opportunity?
- What’s the role of a place brand narrative?
Panellists will include:
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10:15
Developing a regional brand to drive the vision for economic growth: Humber First
Driven initially by the private sector, the Humber First brand initiative has engaged with multiple local authorities, tourism teams, and community groups to arrive at an expression of brand values designed to build belief in the economic opportunity for the region.
- What has given the private sector organisation the credibility to take the lead and what have been the benefits?
- How do you create a brand narrative for what is not technically a defined “place”?
- What do the team believe is creating the firm foundation for a brand narrative that will succeed in providing a unifying vision for the longer term?
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10:35
Refreshments
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11:05
Five reasons why budgets are wasted on place branding
- How common misunderstandings, constraints, and poor management practices can ensure that place branding initiatives fail to deliver on their potential
- What can be achieved if place branding is done thoughtfully, with long-term strategic thinking and the right foundations
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11:25
Engaging all stakeholders: Creating the right environment for a unifying place brand to deliver for the long-term
- What are the requirements of effective leadership on a place brand initiative?
- What’s needed to deliver effective engagement with all the anchor institutions in your place that can make or break the place brand?
- How an you motivate your stakeholders to become your place promoters?
Our panel will explore practical ideas that you can put in place to win the support and engagement of your stakeholders.
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12:05
Round table discussions
Join a small group of your peers in a conversation on a topic which is at the top of your agenda
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13:00
Lunch
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14:00
Putting place first: building effective organisational collaboration
Hear how organisational collaboration has evolved positively between the Visit West LVEP, the BID teams they work closely with, economic development teams, and local authorities
- Recognising and respecting organisational strengths
- Aligning behind common objectives
- Developing and reporting on the right KPIs for the right partners
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14:20
Cooperative strategies: creating win-win marketing effectiveness
In the current climate of challenged budgets and increased accountability, cooperative and place-to-place marketing strategies can deliver more impact.
- What makes for a winning cooperative marketing strategy?
- Aligning objectives and providing the measurement that increases partner confidence
- Learn from the findings of the annual The State of Destination Marketing report and from a practical case study
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14:40
Innovation pitch: The risky marketing challenge that might be a ticking time bomb
Every time you showcase your place, you could be exposed to reputational damage and legal trouble—without even knowing it. Image rights and releases are a hidden minefield for place brand and marketing leaders. But there’s a smarter, safer way forward.
Discover the innovative solution that’s transforming how places manage visual content—cutting risk and streamlining processes.
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14:45
Delivering impact for your place economy through festivals and events
- Leveraging the local: how cultural festivals and events can help build your place brand
- Additionality or displacement? Measuring event and festival impact on the place economy
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15:05
Refreshments
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15:30
Leveraging investment in the cultural sector to build your place brand reputation
How can your place brand and place economy best benefit from the differentiation that a strong cultural sector can provide? Our panellists will share examples to demonstrate key learnings…
- Why and how creative programmes need to connect with neighbourhoods and communities to provide real impact, even for external audiences
- How can you align cultural development with economic development?
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16:10
Closing keynote: Developing an international strategy for your city or region
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16:40
Key takeaways
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16:45
Close of conference
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Clare is the Founder and Director of City Nation Place, the global forum for the people and stories behind places.
City Nation Place creates connections and shares best practice between country brands, regional brands, and city brands around the world through articles, interviews, surveys, white papers, the advisory group network, and conferences.
Clare’s interest in the complex area of place branding was sparked whilst working on a series of Nation Branding Masterclass events, led by Simon Anholt, one of the first thought-leaders to speak about and promote the concept of place branding. Having listened to Simon address audiences in Accra, Delhi, Dubai, London and Singapore on how policy, governance, and symbolic actions need to combine with branding and marketing to create a competitive identity and drive economic growth, she continued to follow the growth in this sector.
Clare launched the first City Nation Place Global conference in London in 2015. CityNationPlace.com has been steadily building followers and in 2017, the first City Nation Place Americas conference was launched. In 2018 City Nation Place Asia Pacific took place in Singapore, and 2019 saw the first City Nation Place UK, specifically for towns, cities and regions across the UK, and the launch of the first City Nation Place LatAm & Caribbean event.
Clare manages the small team at City Nation Place alongside providing event consultancy and management for a number of clients in the publishing and trade association sector, including running the World Media Awards for the World Media Group and event consultancy for the UK Association for Online Publishers.
Wayne Hemingway MBE is a British designer with an international reputation for projects encompassing a strong community/social content through multi-disciplinary designers, HemingwayDesign, a medium sized family-owned business focused on place, people and positive social impact set up with his wife Gerardine who also received an MBE for their award-winning work.
In 2023 Wayne co-Founded www.CharitySuperMkt.com arguably the UK’s hottest retail concept taking the stigma out of pre-loved clothing and raising millions for charity as well as revitalising town and shopping centres
To understand Wayne’s drive for good design and good business it is worth going back to understand how it all started. Wayne and Gerardine as 20-year-olds set up a market stalls in Camden, Kensington Market and Affleck’s Palace in Manchester selling second hand clothes, Gerardine’s handmade designs and Dr Martens (yes they were behind the Dr Marten brand explosion) The story of a buyer from Macy’s New York turning up out of nowhere and putting in a large order is one in its own right! With family members and a few second-hand sewing machines they fulfilled the order and started the infamous and multi award winning Red or Dead fashion brand with 23 shops worldwide employing over 300 staff. Red or Dead was a groundbreaking global brand winning StreetStyle Designer of The Year awards for an unprecedented three consecutive years. They sold the brand in 1999.
Over the last 25 years, HemingwayDesign has worked with a variety of clients on projects that traverse most disciplines and sectors; including Shelter, Girl Guiding, Social Work England, The National Archive, The National Trust, TFL, St. Modwen, Taylor Wimpey, Argent, Landsec, Southbank Centre and Media City. The business has also advised over 40 local authorities across the UK.
Always believing that good house building design should never be compromised and can be achieved within budget, Wayne advised the House of Lords select committees, publicly shamed the house building industry then demonstrated (by master planning and designing a multi award-winning housing scheme in Gateshead).
Highlight projects include:
Leading the coastal regeneration (master-planning), place-making branding for many towns and cities in the UK (think coastal Margate, Weymouth, Lowestoft, Morecambe, Boscombe, Cleethorpes and others from York to Southend)
Re-imagining of Dreamland, Margate, Europe’s first ever pleasure park (shortlisted for Design Museum’s ‘Design of the Year’ in 2017).
Uniform Designs of many large national institutions including the National Portrait Gallery, Natural History Museum and Royal Museums Greenwich. Collaborated on uniform design with TFL where it co-designed its new uniform with the input of 16,000 staff and for the Girl Guiding movement with the largest co-design project known where 53,000 girls and women have contributed
Established several highly successful place making festivals including Vintage Festival (Morecambe), Festival of Thrift (Teesside), Festival of Making (Blackburn), First Light (Lowestoft), Classic Car Boot Sale (Kings Cross) , Urban Village Fete ( London ) and We Invented the Weekend (MediaCity, Manchester).
Co-Founded www.CharitySuperMkt.com arguably the UK’s hottest retail concept taking the stigma out of pre-loved clothing and raising millions for charity.
HemingwayDesign has tried and tested methodologies but are not restricted by a house style, or by process but have a subjective point of view that is considerate of diverse and divergent perspectives. They pride themselves on being plugged into the zeitgeist; understand cultural context and social issues that affect, and shape people’s lives every day.
The multidimensional way HemingwayDesign look at all projects comes from years of design experience and a highly motivated team that share their expertise and learnings.
Wayne has an extensive TV and radio background (from being a weekly presenter on the Big Breakfast, to a regular on Newsnight)
As a result, Wayne is a frequent keynote speaker on town centre and retail futures, entrepreneurship, purposeful business, housing and regeneration, brand, and more at corporate events and award ceremonies worldwide.
As founding Director of thinkingplace, John has directed the development of over 80 place brands over the last 16 years across the UK. He is active in promoting and implementing this best practice approach of creating a shared place story, widening place leadership and creating active collaboration as a key part of growing a place’s economy and promoting local pride. He has led projects for places as diverse as Hampshire, Nottingham, Torbay, Harrogate, North Cambridgeshire, Newhaven, Medway, Lancashire, Staffordshire, Harrogate, Perth and all three UK Cities of Culture.
John has also been working with places to help them develop their response to the Towns Deal, Future High Streets Fund, Levelling Up Funding and Shared Prosperity Fund and is a Mentor to the High Streets Task Force helping to support local authorities and communities to transform their places.
Kathryn Davis has spent 25 years working in Destination Management and Marketing, previously working in hotels and sport. As Visit West’s CEO, Kathryn oversees and manages the Local Visitor Economy Partnership (LVEP) within the company, representing the destinations and regional visitor economy at national, local, and international forums. She is a Board Member of UKInbound, and currently President of the Tourism Management Institute. Kathryn’s strategic role includes the reduction in seasonality and extension of visitor stays, and enabling strong, supportive partnerships. Her work includes a focus on sustainability and inclusivity, as well as identifying opportunities and trends across the visitor economy, particularly in the roles of culture, film, sport and culinary travel. As well as the LVEP representing the west of England, Visit West delivers 3 Business Improvement Districts in central Bristol.