09
Nov
Regenerative & sustainable place economies: delivering on the vision
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As places face up to the combined challenges of COVID repercussions, the cost-of-living crisis, and climate change, how can they deliver on a vision for more sustainable place and tourism economies?
- Creating an organisational focus of consciously integrating responsible, sustainable thinking across all activities
- Breaking down the challenge of sustainability to identify actionable strategies
- How to engage stakeholders in the journey
- How to engage visitors
Speakers
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With almost a decade’s agency experience before moving into the public sector, where she worked across Scotland’s three national public bodies leading the ground-breaking collaboration Brand Scotland, Cat now heads up the global brand, creative, content and partnership marketing of VisitScotland. She also holds the position of non-executive director for Scotland’s digital academy CodeClan and has sat on advisory boards for Marketing Society of Scotland and City Nation Place. Cat is a highly motivated strategic leader with experience across traditional and digital channels, complex stakeholder management and a track record of delivering award-winning results.