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City Nation Place UK 2025

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The UK’s premier event for place branding and place marketing

The seventh annual City Nation Place UK conference will bring together the leadership teams of local authorities, LVEPs and destination marketing organisations, BIDs and economic development teams for a day of sharing innovative ideas and thought leadership.


If you would like to nominate a speaker, or share your ideas, please email Clare

If you missed last year's event, here are the key takeaways: 

  1. The interlocking layers of place brands are complex but understanding how they work together allows you to amplify place distinctiveness
  2. Don’t lose sight of they things that make your place unique: it’s beyond branding and positioning, it’s your DNA. Yes it’s your people, your heritage and cultural assets, but it’s also your challenges and your opportunities.
  3. The LVEP structure is finally putting tourism economy leaders at the top table of discussion around strategy in some places: all stakeholders need to be engaged in place-led strategy, policy, and branding discussions. It will mean changing mindsets but it’s worth the effort.
  4. We need new ways to measure the impact of place brand and marketing strategy beyond economic measures. How are you measuring social impact?
  5. “If it’s about us, it must include us” – community engagement is essential and we need to get better at more inclusive engagement.  It’s hard to see where your own biases lie so you must always ask your community for support.
  6. When budgets are tight, you can’t afford to be boring. Be bold.


A great conference and good to meet a range of people from a variety of place representatives. A lot of learnings to take from the event.

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Maria Manion CEO, Cambridge BID

Good range of speakers and approaches. Always enjoy the collaborative and open atmosphere amongst the delegates.

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Toby Morris Senior Business Development Director – Travel, Epsilon