Whether or not residents are protesting, we see more regions, nations, and municipalities asking a simple but fundamental question: why do we want tourism? The Travel Foundation's Ben Lynam explores what new tools DMOs need to leverage to demonstrate tourism's added value for communities. 

In the face of a reshaping of the UK political landscape, there is a real opportunity for cities and regions across the UK to redefine the role they play in the development of our country. So, what can UK cities and regions do?

Collaboration between places and centres of learning can unlock enormous potential. Trajectory's Jeannette Hanna explores how you can develop a systematic approach to listening and collaborating with your educational partners.

Resonance's Chris Fair looks at why aligned civic identity is more important to attracting talent, businesses and visitors than ever before.

Cities and towns using art and technology to transform their public spaces into places of convergence and human connection. Creos' Alexandre Lemieux explores how the adoption of art in urban planning is a strategic move towards creating immersive experiences that foster community engagement and stimulate local economies.

What impact does sustainability have on the reputation of your nation brand? Natalia Arenzana and Fernando Prado of Reputation Lab share learnings from the 2023 RepCore^® Nations study.

A thriving night economy contributes so much more than places to drink and dance the night away. TOPOSOPHY's Manolis Psarros explores how cities can leverage the potential of their night-time economies to foster inclusive and vibrant communities.

Today, the buzzwords of ‘wellbeing’, ‘wellness’, ‘sustainability’, ‘eco’, and ‘regenerative’ lay heavily on the imperatives of developers and placemakers. Hunter Design's Crispin Reed explores five factors for how places around the world are rising to the challenge and building health – both personal and environmental – into the DNA of their designs.

How do you prove the efficacy of your place brand and marketing strategy? City Nation Place has carried out a research study to help place brand and marketing teams benchmark how they are measuring and demonstrating the impact of their work.