We’re living in paradoxical times – but how should place brand and marketing teams be preparing to respond? We reached out to our Expert partners to discover what geopolitical, social, or economic trends they predicted would have the greatest impact on nation, region, and city brand strategies to help you prepare for the year ahead.

What does place branding actually meaning? What's the difference between a place brand and a destination brand or an investment brand? Here are our definitions of key phrases within the place branding community.

We invited CNP Global delegates to join a discussion on one of three key topics to get the international perspective on what is working – and what, perhaps, isn’t. Here’s a quick look at the conversations that were had on each topic to give you the key learnings.

As we gear up to the 9^th City Nation Place Americas conference, we’ve been surveying place leaders across the USA and Canada to provide a better understanding of where they are currently focusing their attention and what challenges they face. 

The travel and tourism industry faces mounting pressure to adopt more sustainable practices. Amadeus's Tom Starr shares how destinations can enact policy changes, use new technologies, and work closely with local communities to drive positive change.