Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
Harnessing technology for sustainable tourism: How destination management organisations can lead the way
The travel and tourism industry faces mounting pressure to adopt more sustainable practices. Amadeus's Tom Starr shares how destinations can enact policy changes, use new technologies, and work closely with local communities to drive positive change.
The future of nation and place branding: Predictions for the next decade
Dive in to discover the global conditions and trends that have affected and will continue to influence nation and place branding, and three possible future scenarios place branders could be facing in the next decade.
Place branding essentials: Recommended reading and listening for place leaders
Don't miss this list to discover everything you need to inspire your strategies, challenge your way of thinking, and ensure you’re putting the best foot forward.
All residents should benefit from sharing their places with visitors. But do DMOs know how?
Whether or not residents are protesting, we see more regions, nations, and municipalities asking a simple but fundamental question: why do we want tourism? The Travel Foundation's Ben Lynam explores what new tools DMOs need to leverage to demonstrate tourism's added value for communities.
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