Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
The hidden climate calculations that could make or break your destination
Did you know that many global tourism corporations have already assessed how climate-risky your destination is? And they are actively taking steps to mitigate those risks? The Travel Foundation's Ben Lynam outlines how you can respond by assessing your own climate risk and preparing accordingly.
Mapping the future of travel in an age of uncertainty
We are facing a transformational and decidedly disruptive shift in the geopolitical landscape - but what does that mean for tourism? FINN Partners' Jessica Berk Ross dives into the biggest trends shaping the future of travel.
The polarisation paradox: Thirteen trends re-shaping place branding and marketing
We’re living in paradoxical times – but how should place brand and marketing teams be preparing to respond? We reached out to our Expert partners to discover what geopolitical, social, or economic trends they predicted would have the greatest impact on nation, region, and city brand strategies to help you prepare for the year ahead.
Defining place branding
What does place branding actually meaning? What's the difference between a place brand and a destination brand or an investment brand? Here are our definitions of key phrases within the place branding community.
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