The Private Sector Perspective on Place Branding & Marketing

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Download this FREE REPORT to gain a better understanding of the attitudes of private sector business leaders and start-up entrepreneurs to the importance of place reputation.

Just some of the headline findings:

85% of multinational business leaders believe that a good location is “a place with a positive reputation that, as a business, we are happy to be associated with when marketing to investors”
90% of business leaders who have not been invited to act as place brand ambassadors would like to take on this role
59% of start-up and early stage business leaders say that they have had no contact with any place-based organisation – not even with their local Chamber of Commerce

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