Community sits at the heart of place branding, particularly at the local level. Your people are the heart and soul of your place, and so should be an integral part of your place narrative.

“People do not want a solve, they want to be part of the solution,” shared Jennifer Valencic, VP of Destination Engagement at Destination Cleveland. “We hold this very special ability to bring people together, build consensus, and move positive impact forward. It is our job to build with our community, not for it.”

With City Nation Place Americas right around the corner, we reached out to our speakers to understand how they’re working to integrate community engagement throughout their strategy to ensure that it’s more than just a tick box exercise.

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