Ten tips to engage the next generation in your place brand and marketing strategy
Young people are a hugely influential demographic. They will be your future place ambassadors, and in just a few years, they will be a core market for visitation and investment. However, you need to move beyond traditional engagement approaches to reach an audience of Gen Z and under.
So, what does it take to catch the attention of these socially conscious, digital natives? Ten of our expert partners shared their advice on how you can adapt your approach to engage younger generations and foster lasting connections with your place.
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