Ben Russell and Jordan Rumsby, Adara, share the tools that destination marketers need to glean meaningful insights, track the effectiveness of their strategies, and wow stakeholders with an impressive ROI.

Your place brand should set the vision for the entire community. Join experts from CivicBrand as they explore the nuance between a well-executed campaign and a true place brand strategy, and how you can ensure your brand informs every decision your place makes.

CrowdRiff's Kash Miah delved into the latest social media trends that directly impact your destination marketing to ensure your strategies and tactics are fit for purpose.

Empower your brand beyond marketing by bringing together a wide-range of regional partners. Resonance's Jeremie Feinblatt shares best models to help you manage your place brand and what you need to identify the optimal governance and team structure to drive long-term brand performance for your destination.

Learn how to take insights and data to tell a fantastic story to your key stakeholders about the outcome and possibilities of place branding and marketing, as Zartico's Ted Sullivan shares the tools you need to end the disconnect between research, insights, and the decision makers in your place.

Brand Finance's Konrad Jagodzinski and Artur Bryzghalov joined three place brand leaders at City Nation Place Global to share practical examples of how place brand measurement can inform your strategy and improve results.
Listen in to learn from Carla Urbano Donayre, Promperu, David Downs, New Zealand Story Group, and Enver Duminy, Cape Town Tourism, as they share their practical experience on how analysing perceptions data can help you identify strategic priorities, develop a licensing programme, and communicate the added value of your work to key stakeholders.

Accessibility is no longer a mere legal obligation – it’s a strategic imperative for destinations. Don’t miss this presentation from Richard Veal at Simpleview to understand how you can prioritise accessibility and tap into a larger market segment, whilst boosting growth and demonstrating your commitment to social responsibility.