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Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.

Telling the story of your place in the digital age
Strategy Toolbox

Telling the story of your place in the digital age

We are the digital generation of marketers – but keeping up with communication channel options and working out how best to engage others to help you tell your story is a constant challenge. This session will focus specifically on how social and digital media can be harnessed to tell the story of your place and ask how much you can let go of your brand in the digital world, and how much you can control it.

Andrew  Weir, CMO,  Tourism Toronto
Julie  Calvert, Source  Cincinnati
Annie Fitzsimmons, Editor at Large, National Geographic Traveller


label_outline Destination ManagementDigital ReputationInvestment PromotionPlace Branding
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When place branding doesn’t make a splash: 4 failure factors
Strategy Toolbox

When place branding doesn’t make a splash: 4 failure factors

As you’ll know if you’ve had any experience with place branding, it’s such a strange beast of a discipline that it’s rare to have an unqualified victory. Speaking for myself, I’ve been in the game for 13 years – which might even qualify me as a pioneer in the field –and I often wish I could go back and give my past clients the benefit of my hindsight.

label_outline Place Branding
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Place Brand books
Strategy Toolbox

Place Brand books

This blog post is about the creation of Place Brand Strategy Books and the benefits they can bring.If you have never seen one you might well be asking what brand strategy books are, who are they for and where they fit into the place brand process?

label_outline DesignPlace Branding
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