Strategy Toolbox
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
Nine essential communication tips to prevent greenwashing
How can places avoid accusations of greenwashing in their marketing? Here are nine top tips to ensure you’re demonstrating your authentic commitment to sustainability to help you target your place marketing.
Seven place marketing tasks AI should be doing for you
Discover seven simple ways that you could be using AI to make your place branding and place marketing job easier, along with some sample prompts to help you get started.
Beyond the hashtag: Nine tips to elevate your influencer marketing strategy
At a time when consumers are bombarded with advertisements and brand promises, influencers are becoming an essential ingredient in your marketing mix to give your message that feel of an authentic recommendation. But what’s the key to success in influencer marketing?
Place, private sector, and the power of partnership
What can you do to cut through the noise and show your private sector partners the value in your work? Place leaders share what they’ve found to be effective tools in engaging their private sector in their place brand and marketing vision.
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