We asked Victor Hoskins, Director at Arlington Economic Development, to share his thoughts on some of the key trends affecting place branding in the USA and Canada, such as pro-active advocacy, positive citizen engagement and the challenge of reacting to negative publicity and policy.

Ahead of the inaugural City Nation Place UK conference, we asked Conrad Bird, Director of the GREAT Britain campaign, why he believed it was important for the key decision makers in UK place branding to share their insights and learn from each other's experiences, as well as what he considers to be the international perception of Brand Britain.

We were fortunate enough to be able to catch up with Doug McLean, Director at Edmonton Events, to discover how culture can be leveraged to drive your place brand strategy.

We caught up with Colin Ferguson, President & CEO at Travel Manitoba to discuss some of the key areas affecting place branding.

Following several fantastic place branding campaigns, we caught up with our judge Guðrið Højgaard,  Director of Tourism - CEO at Visit Faroe Islands

We caught up with Natasha Grand, Director at INSTID (Institute for Identity) to discuss how place branding strategies have evolved over recent years.

We caught up with Brad Dean, CEO of Discover Puerto Rico, to discuss his own experience of place branding.

We caught up with Adriana Campelo, Chief Resilience Officer for the City of Salvador to discover how place branding intersects with resilience.

We caught up with Kristina Plavšak Krajnc, Director at the Republic of Slovenia Government Communication Office to discuss how collaboration is the key to successful place branding.

We spoke with Mitch Whitten and asked him to share his thoughts on the challenges faced by those working in place branding and marketing.