In the Spotlight
Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.
All inclusive: How Copenhagen is incentivising a greener future through tourism
CopenPay is a world-class example of destination stewardship in action. Wonderful Copenhagen's Rikke Holm Petersen explores how this initiative fits with Copenhagen’s broader sustainable vision, and what’s next for the city.
Future-first: How Slovenia is leveraging technology in destination marketing
Slovenian Tourist Board's Aleksandra Lipej outlines how they’re investing in technology to support their destination marketing and what skills are necessary to thrive in the face of rapid digital transformation.
Lessons from London: How to maintain momentum, thrive, and succeed
We sat down with CEO Laura Citron to understand how London & Partners has maintained momentum over the years and continued to deliver growth and opportunity for the city.
Countering false narratives with a values-driven nation branding
Christian Biller, Brand Strategist for the Swedish Institute and industry veteran, joined us to talk about how approaches to nation branding have evolved over the past decade, what skills place leaders need to succeed in the face of disinformation, and how you can future-proof your strategy.
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