Ottawa Tourism's Glenn Duncan shares the team's recipe for success is, how they’re surfacing hidden gems in the city, and why collaborative partnerships are so important for the city’s future.

We sat down with David Goldstein, CEO of Travel Alberta, to discover how their destination management strategy is supporting long-term economic, cultural, and social prosperity for communities across the province.

For years, Boston has had a reputation as America’s ‘most racist city’. However, renewed efforts from both city government and place marketing organisations are challenging those perceptions, and laying the foundations for a more inclusive Boston.

Stefan Hawes, VP of Global Marketing for Destination Vancouver, explores how destinations should be responding to the emergence of Generative AI technologies and the importance of being more innovative in your place marketing.

One year after the invasion began, Brand Ukraine launched a new campaign - #WhatWeAreFightingFor – which gave Ukrainian citizens the opportunity to share the reasons they kept fighting for their homeland. We reached out to Maria Lypiatska, Head of Brand Ukraine, to discover how the team are leveraging strong, authentic communication in the face of adversity, and how they’re giving a voice to more than 40 million Ukrainians.