In the Spotlight
Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.
Great place branding should be an invitation: A conversation with a future place brand leader
Brand Scotland's Samantha Crawford is 2024's CNP Future Leader. We sat down with her to discover what lessons she learned through her journey that shaped her into the place brander she is today and what she thinks is next for place brand teams.
Boomeranging talent back to Greensboro
Action Greensboro are using carefully curated care packages to encourage ex-Greensboro residents to return to the city. Discover how this joined up approach to attracting and retaining talent is driving results - and community pride too.
A masterclass in nation branding from New Zealand Story’s CEO, David Downs
New Zealand is renowned for their successful nation branding strategy. CEO David Downs shares learnings from their experience embedding Māori values in their work and driving stakeholder adoption of their nation brand values and narrative.
All inclusive: How Copenhagen is incentivising a greener future through tourism
CopenPay is a world-class example of destination stewardship in action. Wonderful Copenhagen's Rikke Holm Petersen explores how this initiative fits with Copenhagen’s broader sustainable vision, and what’s next for the city.
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