City Nation Place Special Report: Place Brand KPIs

Download this FREE report to learn from the perspectives of experienced place brand and marketing leaders who have come together to define what they believe should be the core objectives and KPIs for a place brand identity and narrative.

This Report brings together the outputs of design-thinking workshops involving members of the City Nation Place Advisory Group with industry research benchmarking how other places are investing in brand tracking, perception studies, and in media and social media tracking. The Report also includes short case studies of specific place approaches from Hamburg, London, New Zealand, Scotland, and Tasmania.

Learn what should be the six core objectives for a place brand
Apply the checklist of KPIs to your own objectives
Benchmark your own approach against the research findings
Pick up useful ideas from the case studies

This Report provides a “how to” approach for place brand and marketing teams seeking to ensure that their place brand identity and narrative is working. It can also support the case for investment in the measurement of the impact of the place brand, which in turn should ensure that the place branding strategy is more effective and better supported.

First Name

Last Name

Job title

Company

Want to learn more? Don't miss our other resources to help you improve your place brand and marketing strategies:

Structure and governance for place branding and marketing

Discover the pros and cons of different approaches in this report packed with quantitative insights, exlcusive interviews with place leaders, and recommendations from industry experts.

Place Branding: Solving the measurement challenge.

How place brand and marketing teams are investing in data and research to shape their strategies, engage stakeholders, and stay ahead of the curve.

Confirm cancellation