Six ways to build flexibility into the design identity for your place

A place brand is far more than a logo. But at the same time, having a clear, consistent visual identity is a key component to unifying the different facets of our place as one voice. However, it’s also very easy to get wrong. After all, how do you capture something as multidimensionally complex as a city or nation on paper without being reductive? And what can you do to avoid your community critiquing the cost of the re-design?

Six of our expert partners shared their key insight to help you create a design identity that works flexibly across your city, region, or nation.

 

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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


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