As a place marketer, you’re no stranger to the challenge of doing more with less. With small teams, limited resources, and time constraints, it can be tough to implement all the ideas you have for driving growth in your community. But with the rise of AI, you have a new team member at your disposal.

Whether you’re an army of one or leading a large staff, leveraging AI tools like ChatGPT and Gemini can help your team streamline workflows, spark creativity, and enhance your strategies. All you have to do is ask.

Below are seven simple ways that you could be using AI to make your job easier, along with some sample prompts to help you get started.

1. Building audience personas

The better you understand your audience, the more effectively you can reach and engage them. Turn your AI tool into a research assistant to gather key insights about your target audience’s habits, preferences, and pain points.

Example prompt: Help me gather insights about my audience. The audience I want to reach is high level executives in the aerospace industry who are involved in location decision-making. I want to know:

• What digital platforms or social media channels are they most active on? 
• What conferences or industry events do they typically attend? 
• What keywords and topics are they researching online?

2. Reputation and sentiment analysis 

Leverage AI tools to monitor social media conversations about your place brand, competitors, or industry. AI can help you track brand mentions, analyse public sentiment, and identify trends in real-time.

Example prompt: Can you analyse the sentiment of recent social media posts mentioning New York City? Please focus on the last three months and identify any trends in positive or negative feedback, key concerns, and popular topics of discussion.

3. Copywriting and editing

AI can be a powerful tool to overcome writer’s block or improve existing content. Use it to spark ideas, refine drafts, or enhance clarity. Tools like ChatGPT and Jasper AI can generate copy or edit your writing, but remember to add the human touch that keeps your place brand’s content authentic and engaging. AI is best used as a partner, not a replacement for your voice.

Example prompt: I’d like to share some content with you for improvement. Can you please suggest edits to enhance the clarity and make it more engaging? Here’s the content: (paste your content here). Please offer suggestions for tone, structure, and wording to make it more effective for my target audience: European families with children choosing where to travel next summer.

4. Lead research

IPAs and EDOs invest significant resources into generating leads for potential business expansions. AI can save time by conducting deep research on those leads, providing valuable insights into companies’ intentions to expand or relocate.

Example prompt: Can you provide a detailed analysis of [Company's] potential intention to expand? Please share information such as:

• Five year financial performance, focusing on revenue growth, profitability & cash flow
• Recent investments, acquisitions, partnerships, or mergers
• Public announcements or disclosed future strategic plans that might hint at expansion
• Location expansions of their main competitors 

5. Generating content ideas

Need fresh ideas for your content calendar? AI tools can help you brainstorm blog topics, social media posts, and video concepts that will resonate with your audience.

Example prompt: I am aiming to attract mid-career Biotech professionals to Switzerland. My goal is to showcase the country as a hub for life sciences with many job opportunities, strong innovation culture and high ranked quality of life. Create a list of 10 blog topics that this audience would be interested in. 

6. Technical troubleshooting 

When something’s not working, AI can serve as your go-to technical support. Whether you need help implementing advanced Excel functions or troubleshooting software issues, AI can guide you step-by-step through the solution.

Example prompt: I'm trying to create a pivot table in Excel. Could you provide me with step-by-step instructions to complete this? Please include any necessary details or potential troubleshooting tips in case I run into issues.

7. Document formatting and data entry 

Tired of spending hours formatting documents or handling data entry tasks? AI tools can simplify this process by automating repetitive tasks like adjusting document styles, aligning text, or applying conditional formatting in Excel.

Example prompt: Please help me format the attached document by applying the following changes: adjust all headings to be bold and size 14, align text to the centre, and apply conditional formatting to highlight values over 100”

By embracing AI-driven solutions, your place marketing team can amplify your efforts and drive more impact for your region, even with limited resources. If you’re not already utilising AI, today is a great day to start experimenting to find ways that these tools can help make you a better, faster, more strategic place marketer.

Looking for flexible digital support? Brianna Vetrano helps place marketing teams drive meaningful, measurable results through strategic digital marketing. Connect with Brianna on LinkedIn or visit vetranodigital.com to learn more.