Best Use of Social Media Winner, 2019. Entered by Visit Finland

Travel marketing is a highly competitive business, and a small country like Finland can’t afford to compete with the media budgets of big destinations to attract attention. However, the industry communication is full of clichés in both the visual style and content. Visit Finland’s communication has always been designed to convey these distinguishing factors true to Finland to make the country stand out. In 2018, the overnight stays were on the rise, but the ongoing battle for attention in the Nordic countries was fierce.