Rebranding the most famous city in the world
When you represent arguably the most famous city in the world, launching a rebrand can be a daunting task. Nancy Mammana, Chief Marketing Officer for the newly re-named New York City Tourism + Conventions, talked us through how they’ve developed their strategy and what they’re doing to engage their stakeholders along the way.
Firstly, congratulations on launching the rebrand! How did it feel to be part of the team rethinking most famous place brand identity in the world?
Thank you so much. It feels incredible to be a part of this significant moment for our organisation. Launching our new name, New York City Tourism + Conventions, and accompanying brand identity, comes at a pivotal point in New York City’s tourism recovery. Our new name reaffirms our position as the only official tourism organisation for New York City and our commitment to maximising travel and tourism opportunities across the five boroughs.
It's great to see that you're enjoying our content.
You've already read one article this month. Please sign in or create an account to continue reading - it's completely free and will only take a minute!
Thank you for using City Nation Place!
To access please sign in