The Place2Place podcast sets up a chain of connections between place brand and place marketing leaders. Eavesdrop on two people having an honest conversation about their experience promoting and managing the reputation of countries, cities, or regions.

Plus you can listen to us on SPOTIFY, APPLE PODCASTS, GOOGLE PODCASTS, ACAST, and YOUTUBE.

LATEST EPISODE:

Episode 17: Lithuania & Slovenia - Creating a brand platform that engages stakeholders

Marius Gurskas, Director of Communications for the Government Chancellery of Lithuania, returns on this episode of Place2Place to speak with Karmen Novarlic, Head of Department – Business Communication at Slovenian Tourist Board. Listen in to discover how the Slovenian Tourist Board has worked to strengthen the country’s emotional appeal, how clear values allow the team to adapt quickly to change, and innovative new ways they’re using technology to reach their audiences.

SERIES ONE

Episode 1: Costa Rica & New Zealand - Building a values-based nation brand strategy

Daniel Valverde, Country Brand Manager for Costa Rica, and Rebecca Smith, Director of the New Zealand Story, kick off the first episode in our chain of place brand leaders in conversation. Listen in on their conversation as they discuss the synergies between their country brands, tips for working with politicians and the private sector, and ideas for measuring place brand effectiveness.

Episode 2: New Zealand & Auckland - Understanding the relationship between city and nation brands

In episode 2, Rebecca Smith sits down with Shelley Watson, Head of Marketing at Auckland Unlimited to talk about the complementary relationship between nation and city brand, stakeholder engagement, creating a brand story that encompasses all your history and culture, and tracking your brand to dial up or dial down your assets.

Episode 3: Auckland & Copenhagen - Tech, talent, and sustainable futures

Auckland Unlimited's Shelley Watson is back for episode 3 to compare notes with Asbjorn Overgaard Christiansen, Managing Director of Copenhagen Capacity, on developing a place brand strategy for a city and its municipalities. Shelley and Asbjorn will be talking talent and tech attraction and strategies for a more sustainable future.

Episode 4: Copenhagen & Chile - Integrating nation brand values and investment attraction

Asbjorn Overgaard Christiansen of Copenhagen Capacity joins Costanza Cea, the Director of Marca Chile, to discover how they're connecting values and social entrepreneurship to drive investment in the country.

Episode 5: Chile & Finland - What does success look like for a nation brand?

Marca Chile's Constanza Cea returns for episode 5 to catch up with Laura Kamras, Director of Public Diplomacy at the Ministry for Foreign Affairs of Finland. Listen in as they discuss Finland's four years at the top of the Global Happiness rankings, values-based marketing, and what a nation brand should consider an achievement.

Episode 6: Finland & Tasmania - Empowering citizens to share their stories

Fresh from winning our Best Communication Strategy for Place Brands, Laura Kamras is back for the latest episode of Place2Place. Listen in as she speaks with Todd Babiak, CEO of Brand Tasmania - and winner of our Place Brand of the Year award in 2021 - on how they developed a strategy that put citizens front and centre and fostered greater pride in their community.

Episode 7: Tasmania & The Western Cape - The importance of authentic place storytelling

Brand Tasmania's Todd Babiak returns to the Place2Place podcast to discuss all things place branding with Monika Iuel, Chief Marketing Officer for Wesgro [the trade and tourism promotion organisation for the Western Cape]. Listen in as they talk about how you can share an honest story of your place that acknowledges the challenges while embracing current and future opportunities.

Episode 8: The Western Cape & Los Angeles - Managing tourism for good

How we can make sure that travel delivers positively for a community? Monika Iuel, Chief Destination Marketing Officer for Wesgro, joins Adam Burke, President & CEO of Los Angeles Tourism & Convention Bureau, for the latest Place2Place podcast. From transitioning to a resident-centric organisation to creating legacy from your events, listen in as Monika & Adam explore the ways that travel can be used for good.

Episode 9: Los Angeles & Toronto - Inclusivity, community, and the evolving purpose of place marketing organisations

Adam Burke, President & CEO of Los Angeles Tourism & Convention Bureau, joins Tourism Toronto's President & CEO, Scott Beck, for an honest conversation about how places can step up their strategies to become a truly diverse, inclusive organisation. Discover how the two cities are evolving their focus and purpose to better support their entire community on this episode of Place2Place.

Episode 10: Toronto & Sydney - Unlocking the future of business events

Destination Toronto's Scott Beck catches up with Lyn Lewis-Smith, CEO of BESydney, to discover how a focus on legacy is driving the city's business event strategy. Listen in as these two industry experts explore the biggest challenges facing the global business events industry and how cities can respond to the 'new normal' with a focus on long-tail impact.

Episode 11: Sydney & London - Co-opetition - the art of co-operatively competing

How are two world-class cities re-thinking their purpose and delivering against their values? BE Sydney's Lyn Lewis-Smith gets the inside scoop from Rose Wangen-Jones, Managing Director, Marketing, Destination & Commercial at London & Partners, on everything from the strategic thinking underpinning their latest activities to their innovative marketing collaboration with Paris.

Episode 12: London & Helsinki - Creating a unified city brand narrative for different audiences

London & Partners’ Rose Wangen-Jones returns in this episode of Place2Place to understand the journey behind the merger that created Helsinki Partners, bringing the Helsinki Business Hub and Helsinki Marketing under one roof. Listen in as Rose speaks with CEO Clarisse Berggårdh about the vision driving the city’s strategy, how they’re overcoming the barriers to their success, and what it’s been like uniting two work cultures whilst working remotely.

Episode 13: Helsinki & Puerto Rico - Hoping for the best and preparing for the worst

Clarisse Berggårdh, CEO of Helsinki Partners, invites Brad Dean, Discover Puerto Rico's CEO, to join the next episode of Place2Place to talk about what drives place branders to enter the industry and the ins and outs of creating a crisis management play book. Listen in as Brad and Clarisse discuss how forward planning can give place brand and marketing organisations an invaluable edge should crisis strike.

Episode 14: Puerto Rico & Portugal - Purpose, differentiation, and collaboration

What can destinations do to encourage a more purposeful experience? In this episode of Place2Place, Discover Puerto Rico's Brad Dean returns to speak with Luís Araújo, President of Turismo de Portugal, to discover how Luís believes that destinations should come together to promote a more meaningful, sustainable traveller mindset rather than competing individually for visitation.

Episode 15: Portugal & Scotland - How place brands can put global citizenship front and centre

Luis Araujo, President of Tursimo de Portugal, joins us once more on Place2Place – this time to connect with Claire Prentice, Head of Brand Scotland and Net Zero Marketing. From sustainability to the ways a smaller country can make a big impact, listen in to this conversation to discover how Scotland are developing a collaborative narrative to tell Scotland’s story to the world.

Episode 16: Scotland & Lithuania - It takes two to tango, but three to nation brand

How can nations engage their citizens in creating and promoting a place brand strategy for their country? Listen in as Claire Prentice, Head of Brand Scotland & Net Zero Marketing, talks with Marius Gurskas, Director of Communications for the Government Chancellery of Lithuania, about the launch of their strategy, the nation’s data-led initiatives to reputation monitoring, and how they’re strengthening their values through positive actions. 

Episode 17: Lithuania & Slovenia - Creating a brand platform that engages stakeholders

Marius Gurskas, Director of Communications for the Government Chancellery of Lithuania, returns on this episode of Place2Place to speak with Karmen Novarlic, Head of Department – Business Communication at Slovenian Tourist Board. Listen in to discover how the Slovenian Tourist Board has worked to strengthen the country’s emotional appeal, how clear values allow the team to adapt quickly to change, and innovative new ways they’re using technology to reach their audiences.