Place branding vs place marketing
Clare Dewhirst, Director of City Nation Place, was fortunate to be invited to share what she has learned from our speakers, award entrants, and contributors around the key differences between place branding and place marketing in a webinar session hosted by Civitas, one of our Partners for the 2019 City Nation Place Americas conference. We’re happy to share the script for that session here…
I’m delighted to have the opportunity to talk to you and to share ideas around the key differences between place branding and place marketing – and the opportunities that a place branding strategy provides above and beyond place marketing.
First of all, let’s look at just three key reasons why the time has come for place marketing to evolve.
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