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Great place branding should be an invitation: A conversation with a future place brand leader

Brand Scotland's Samantha Crawford is 2024's CNP Future Leader. We sat down with her to discover what lessons she learned through her journey that shaped her into the place brander she is today and what she thinks is next for place brand teams.

Collaboration Data Place Branding

28th January 2025

Strategy Toolbox Expert Article

Eleven tips to foster win-win partnerships with your business community

It takes a village to deliver a great place brand strategy. Here are eleven expert tips to help you work with your local businesses to create win-win partnerships that help your communities thrive.

Collaboration Private Sector

9th January 2025

Trends & Ideas

Defining place branding

What does place branding actually meaning? What's the difference between a place brand and a destination brand or an investment brand? Here are our definitions of key phrases within the place branding community.

Place Branding Place Making Reputation

4th February 2025

What Works

Taking Wales to the world

For the first time in 64 years, Wales reached the FIFA World Cup finals, and the team took advantage of the momentum with an authentic, people-led campaign to introduce Wales to the world.

Learn about Wales' Award entry for Best Communication Strategy: Place Brand

16th January 2025

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Great place branding should be an invitation: A conversation with a future place brand leader

Eleven tips to foster win-win partnerships with your business community

Defining place branding

Taking Wales to the world

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