Place Brand books
This blog post is about the creation of Place Brand Strategy Books and the benefits they can bring.If you have never seen one you might well be asking what brand strategy books are, who are they for and where they fit into the place brand process?
This blog post is about the creation of Place Brand Strategy Books and the benefits they can bring.
If you have never seen one you might well be asking what brand strategy books are, who are they for and where they fit into the place brand process?
The answer is that the core purpose for the creation of place brand books is to ensure consistency of understanding of brand strategy, its implementation, management, marketing and communication.
Typically they are created to brief stakeholders of the place on how to create, enhance and communicate the offer of the place and the desired experience it will provide. Typical content includes:
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