People & Places: Putting your citizens front and centre
Citizen engagement is one of the foundational pillars of a place brand strategy. You can choose to run a destination marketing or investment promotion campaign without consulting your citizens, but there is no long-term success for a place brand strategy without community buy-in. People are places, and places are people – but residents often have the quietest voice at the stakeholder table.
But how can we change this? What can we do to dig deeper, to go further with our approaches, to drive higher and more meaningful engagement?
Bringing together years of both our own experience and that of leading experts, we’ve collated thought leadership, innovative case studies, and inspiring quotes, to help you address your key challenges and to restructure your citizen engagement strategies to drive long-term success.
It's great to see that you're enjoying our content.
You've already read one article this month. Please sign in or create an account to continue reading - it's completely free and will only take a minute!
Thank you for using City Nation Place!
To access please sign in