Nine lessons you should hear before embarking on your placeshaping project
What are the elements that make or break a placeshaping project? We reached out to our expert partners to discover what they’ve learned from their own projects to understand what every place brand or marketing organisation should know before embarking on their own placeshaping initiative.
Respect the research.
Conduct qualitative and quantitative research with all your audiences, internal and external. Extend beyond the squeakiest wheels or your personal contacts to achieve a truly random sample. Performing these steps correctly will ensure you hear from all facets of your audiences—residents, visitors, and businesses.
When our clients haven’t followed the above advice, avoidable hurdles appeared later in the project. However, when they did respect the research, the end result was a bulletproof — and successful — placeshaping effort.
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