New research from City Nation Place highlights emerging priorities for place brand and marketing organisations
Each year, we reach out to our community of place brand and marketing leaders to benchmark how the industry is developing and to take stock of emerging challenges and opportunities. With the continued global uncertainty [and wouldn’t I like to start a survey without saying that one year soon] it once again seemed particularly pertinent to understand how strategies were evolving. Here are just a few of our key takeaways from the research to help inform your own strategies…
Economic uncertainty - the biggest challenges facing cities, regions, and nations?
Even with free-text responses from 170 places around the world, it was clear there were some shared concerns around the current economic instability. Around a quarter referenced the cost-of-living crisis as a key worry – both in terms of how far organisations could stretch their own resources and of the awareness that audiences will be more budget-conscious about their own actions.
We also asked about budgets, and most appear to be adequately supported by their budgets – 21% expect an increase in budgets and half [50%] expected budgets to remain the same.
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