Trends & Ideas
In the summer of 2021, City Nation Place and Bloom Consulting announced a partnership research initiative to discover the holy grail of place branding – quantifying the impact that a place brand strategy can have on a place economy. This is an ambitious project with many stages [underpinned with academic rigour provided by researchers from University of Pompeu Fabra and University Autonoma of Barcelona]– join us for this first stage report back where we will identify the factors that build perceptions for nation brands [and watch this space for updates on how this might differ for city and regional place brands].
What do we actually mean by “perceptions”? With participants from over 46 places around the world, this study has arrived at an industry consensus of how nation and place brand and marketing teams should be assessing perceptions of their nation and place brand. Sign into watch the webinar recording and hear what the research has revealed as the key drivers of perception, providing you with essential insight to inform your own nation or place brand strategy. You’ll hear from Jose Filipe Torres, CEO of Bloom Consulting and we will be joined by two nation brand team representatives who will share their response to this first stage of the survey results.
You can also download the technical report here.
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Clare is the founder and director of City Nation Place, the global forum for place branding and place marketing. City Nation Place creates connections and shares best practice between country brands, regional brands, and city brands around the world through articles, interviews, surveys, white papers, a membership group, and conferences.
Clare’s interest in the complex area of place branding was sparked whilst working on a series of Nation Branding Masterclass events, led by Simon Anholt, one of the first thought-leaders to speak about and promote the concept of place branding. Having listened to Simon address audiences in Accra, Delhi, Dubai, London and Singapore on how policy, governance, and symbolic actions need to combine with branding and marketing to create a competitive identity and drive economic growth, she continued to follow the growth in this sector. Clare launched the first City Nation Place Global conference in London in 2015: CityNationPlace.com has been steadily building followers and in 2017, she launched the first City Nation Place Americas conference, in 2018 City Nation Place Asia Pacific took place in Singapore, and 2019 saw the first City Nation Place UK, specifically for towns, cities and regions across the UK, and the launch of the first City Nation Place LatAm & Caribbean event. Clare manages the small team at City Nation Place alongside providing event consultancy and management for a number of clients in the publishing and trade association sector, including running the World Media Awards for the World Media Group and event consultancy for the UK Association for Online Publishers.
My background is in political science and integrated communication.
I have more than 15 years experience in communication working within different areas - public and digital diplomacy, stratcom, government affairs, media relations, PR, country branding.
Together with my team in 2019 we have launched a new brand strategy and platform - Lithuania Co-Create.