Why is it important for your citizens to feel involved from the start - and what strategies and tactics can you use to research and communicate with citizen stakeholders in your place branding strategy?

Hear from experienced place brand practitioners how to foster stakeholder collaboration to create a unified vision for the development of your place's tourism and economic development.

How can you engage your private sector as ambassadors for your place brand? Rachel McQueen and Tony Attard, Marketing Lancashire, discuss how to put strategic place promotion at the heart of the economic development agenda.

Phil Batty from Hull, European City of Culture for 2017, and Sam Hunt from Waltham Forest, London Borough of Culture in 2019, shared how they each created a year-long programme that leveraged their cultural assets to deliver long-term benefits.

How are perceptions of the UK created, and how are they changing? Hear from Conrad Bird, Director at the GREAT Britain Campaign,  how can the brand architecture of Great Britain work best for all stakeholders?

Eindhoven has transformed itself into an international city of design - but how exactly did the Dutch city deliver economic development through a stakeholder-led place brand strategy?

Hear from People Make Glasgow and Bristol, two leading case studies on how you can move a place brand beyond tourism.

Discover how to maximise the potential for your digital and social strategy to engage your key audiences with Jim Dawson, Head of Creative Digital & Marketing at Visit Kent.

How do you go about analysing your assets and creating a strategic vision for your place? And once you have your vision, what tools and skills do you need to implement it?

Councillor Ian Ward kicks off the inaugural City Nation Place UK conference.

Discover concrete examples illustrating how cities are working togethter to reap shared rewards.

Find out the latest insights on British tourism and the brand health of the country from Clare Mullin, Marketing Director for Visit Britain.

Stephen Cochrane, Partnership Director at Oxford Road Corridor, Manchester's Innovation District, explores the importance of leadership and governance in creating an innovation district.

Where did the concept for the Great West Way come from? And what were the key challenges that they faced in implementing a unified tourism brand?

Emily Fitzgibbons, Department for International Trade, shares insights into how DIT is deploying targeted digital marketing, including social media, to maximise their own strategies.