Trends & Ideas

The polarisation paradox: Thirteen trends re-shaping place branding and marketing

We’re living in paradoxical times – but how should place brand and marketing teams be preparing to respond? We reached out to our Expert partners to discover what geopolitical, social, or economic trends they predicted would have the greatest impact on nation, region, and city brand strategies to help you prepare for the year ahead.

label_outline Crisis ManagementPlace BrandingSoft PowerSustainability

Interactive Art: A catalyst for urban revival and community engagement

Cities and towns using art and technology to transform their public spaces into places of convergence and human connection. Creos' Alexandre Lemieux explores how the adoption of art in urban planning is a strategic move towards creating immersive experiences that foster community engagement and stimulate local economies.

label_outline Citizen EngagementDestination ManagementPlace MakingPrivate Sector
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