CopenPay is a world-class example of destination stewardship in action. Wonderful Copenhagen's Rikke Holm Petersen explores how this initiative fits with Copenhagen’s broader sustainable vision, and what’s next for the city.

It is essential for destinations to set goals and objectives by regularly evaluating marketing efforts using relevant, data-driven insights, considering everything from strategy development to campaign execution. Here's what you need to know.

With Christmas around the corner, the Go Vilnius team used the festive season as an opportunity to raise awareness of the city - using a carol with lyrics inspired by wrong answers about Vilnius's location. 

Tour Cayuga has been on an ambitious journey to transform its approach to destination marketing and placemaking through the lens of diversity, equity, and inclusion. The Culturist Group's Kimberli Samuel shares valuable lessons all DMOs can learn from their work.

Slovenian Tourist Board's Aleksandra Lipej outlines how they’re investing in technology to support their destination marketing and what skills are necessary to thrive in the face of rapid digital transformation.

The travel and tourism industry faces mounting pressure to adopt more sustainable practices. Amadeus's Tom Starr shares how destinations can enact policy changes, use new technologies, and work closely with local communities to drive positive change.

It’s critical that any foray into artificial intelligence is done strategically, and with clear understanding of what you want to achieve and how it aligns with your values. Here are nine ways AI technologies can play a role in delivering more effective place marketing strategies.

Destination organisations beginning their journey towards a stewardship model often don’t know where to start. Miles Partnership's Kristin Dunne shares five best practices in destination stewardship to get you started.

Don't miss this list to discover everything you need to inspire your strategies, challenge your way of thinking, and ensure you’re putting the best foot forward.

Discover ten strategies for partnering with indigenous communities to develop responsible tourism.

From wayfinding to digital skills building, here are six examples of places who are building the future of their visitor economy in partnership with their locals.

Whether or not residents are protesting, we see more regions, nations, and municipalities asking a simple but fundamental question: why do we want tourism? The Travel Foundation's Ben Lynam explores what new tools DMOs need to leverage to demonstrate tourism's added value for communities. 

Ottawa Tourism's Glenn Duncan shares the team's recipe for success is, how they’re surfacing hidden gems in the city, and why collaborative partnerships are so important for the city’s future.

Digital platforms have become crucial for travel inspiration and planning. Here are 5 solutions to help destinations raise awareness and generate leads from planners.