Collaboration between places and centres of learning can unlock enormous potential. Trajectory's Jeannette Hanna explores how you can develop a systematic approach to listening and collaborating with your educational partners.

The place branding strategy of Eindhoven is a long term project: to serve the community of Eindhoven and to raise self-esteem of the inhabitants as well as creating economic value and make local society future proof. But how have they achieved this?

When the headlines broke that Meta and Twitter were laying off huge swathes of their staff, Go Vilnius launched an opportunistic, guerilla marketing campaign to tempt people into moving to the city. Pija Ona Indriūnaitė, Head of Marketing for Go Vilnius, shares what inspired the strategy and what it means for the future of Vilnius as a Tech Hub.

At the 2023 City Nation Place Awards, Glasgow became the first city to take home the trophy for Best Use of Data, in recognition of the comprehensive and innovative work undertaken to map out the city’s tech ecosystem and create a foundation for data-driven storytelling around the sector. We sat down with Glasgow City Council's Gavin Smyth to understand precisely what it is that led to this data-driven triumph.

There’s a saying in marketing: “The riches are in the niches.” It suggests there’s more worth in marketing a specific product or service to a specific audience. Not one size fits all—fit just for them. It’s about resonance. Alphabet's Cathy Kirkpatrick looks into how this applies to place marketing.

What can places do to ensure their business attraction strategy strengthens their place brand proposition and delivers longer-tail benefits that extend beyond the event dates themselves? Five of our expert place branding partners shared their insights to help you refine your strategy.

Cleveland, Ohio, has the same challenge as many places – they want more people to love Cleveland the way that their residents do. Before she joins us as a judge at the CNP Awards this year, Hannah Belsito, Chief Experience Officer for Destination Cleveland, caught us up on how they’re providing residents with a platform to showcase their passion for Cleveland.

It's difficult to get the attention of international tech talent - particularly when they may not have heard of your country. Discover how Copenhagen Capacity gathered companies with similar recruitment needs under one brand to realise the strength in working together to attract international talent.

Lithuania’s capital could easily employ at least 8,000 more IT specialists to sustain the ecosystem’s growth and similar numbers across Fintech, Biotechnology, and Lasers. International House Vilnius was set up to accommodate this need and make the city increasingly attractive for foreign talent.

Shelley Watson, Head of Marketing for Tātaki Auckland Unlimited, spoke with Asbjørn Overgaard Christiansen, CEO at Copenhagen Capacity, to understand Copenhagen’s success at attracting top talent and how Copenhagen’s sustainable values have proven such an asset.