We’re living in paradoxical times – but how should place brand and marketing teams be preparing to respond? We reached out to our Expert partners to discover what geopolitical, social, or economic trends they predicted would have the greatest impact on nation, region, and city brand strategies to help you prepare for the year ahead.

CopenPay is a world-class example of destination stewardship in action. Wonderful Copenhagen's Rikke Holm Petersen explores how this initiative fits with Copenhagen’s broader sustainable vision, and what’s next for the city.

As we gear up to the 9^th City Nation Place Americas conference, we’ve been surveying place leaders across the USA and Canada to provide a better understanding of where they are currently focusing their attention and what challenges they face. 

How can places avoid accusations of greenwashing in their marketing? Here are nine top tips to ensure you’re demonstrating your authentic commitment to sustainability to help you target your place marketing.

Slovenian Tourist Board's Aleksandra Lipej outlines how they’re investing in technology to support their destination marketing and what skills are necessary to thrive in the face of rapid digital transformation.

The travel and tourism industry faces mounting pressure to adopt more sustainable practices. Amadeus's Tom Starr shares how destinations can enact policy changes, use new technologies, and work closely with local communities to drive positive change.

Many places are facing mounting issues around inequality, poverty, and increased political polarisation. Here are six lessons you can learn from international best practice in socially conscious place branding.

Destination organisations beginning their journey towards a stewardship model often don’t know where to start. Miles Partnership's Kristin Dunne shares five best practices in destination stewardship to get you started.

Whether or not residents are protesting, we see more regions, nations, and municipalities asking a simple but fundamental question: why do we want tourism? The Travel Foundation's Ben Lynam explores what new tools DMOs need to leverage to demonstrate tourism's added value for communities. 

In the face of a reshaping of the UK political landscape, there is a real opportunity for cities and regions across the UK to redefine the role they play in the development of our country. So, what can UK cities and regions do?

People are getting more savvy and are quick to call out organisations who aren’t walking the talk. However, if you can embed your sustainable values throughout your organisation and ensure that your strategy is reflective of your community, it’s possible to make real impact with your approach. Here are some top examples of how cities and nations around the world are making sure that they’re living their sustainable values to lay the path for a more resilient future.

Climate action planning can be a daunting task for a destination. Here are a selection of plans developed by places around the world to give you the tools you need to secure a more sustainable future for your place.

No destination will be spared from the impacts of climate change, but every destination has the potential and the responsibility to be part of the solution. Here are ten tips to get you started.

Today, the buzzwords of ‘wellbeing’, ‘wellness’, ‘sustainability’, ‘eco’, and ‘regenerative’ lay heavily on the imperatives of developers and placemakers. Hunter Design's Crispin Reed explores five factors for how places around the world are rising to the challenge and building health – both personal and environmental – into the DNA of their designs.