There is no silver bullet in place branding; it takes sustainable commitment, over multiple years to begin to shift the needle. Here's how you can advocate for your work to convince budget holders of the importance of investing in a strong place brand and marketing strategy.

It is essential for destinations to set goals and objectives by regularly evaluating marketing efforts using relevant, data-driven insights, considering everything from strategy development to campaign execution. Here's what you need to know.

When it comes to engaging your stakeholders, how do you make sure that you’re surfacing the right data in the right way? Here are twelve expert tips to help you align your data efforts with the needs of your stakeholders.

Tour Cayuga has been on an ambitious journey to transform its approach to destination marketing and placemaking through the lens of diversity, equity, and inclusion. The Culturist Group's Kimberli Samuel shares valuable lessons all DMOs can learn from their work.

How can places avoid accusations of greenwashing in their marketing? Here are nine top tips to ensure you’re demonstrating your authentic commitment to sustainability to help you target your place marketing.

Discover seven simple ways that you could be using AI to make your place branding and place marketing job easier, along with some sample prompts to help you get started.

At a time when consumers are bombarded with advertisements and brand promises, influencers are becoming an essential ingredient in your marketing mix to give your message that feel of an authentic recommendation. But what’s the key to success in influencer marketing?

What can you do to cut through the noise and show your private sector partners the value in your work? Place leaders share what they’ve found to be effective tools in engaging their private sector in their place brand and marketing vision.

It’s critical that any foray into artificial intelligence is done strategically, and with clear understanding of what you want to achieve and how it aligns with your values. Here are nine ways AI technologies can play a role in delivering more effective place marketing strategies.

Many places are facing mounting issues around inequality, poverty, and increased political polarisation. Here are six lessons you can learn from international best practice in socially conscious place branding.

Destination organisations beginning their journey towards a stewardship model often don’t know where to start. Miles Partnership's Kristin Dunne shares five best practices in destination stewardship to get you started.

Paid ads can be a powerful tool for place brands. Here are ten tips to help you make the most of your ad budget and ensure your ads effectively attract businesses, residents, or visitors.

The pandemic has sparked an entirely new vocabulary. And now the word “resilience” has continued to rise up the ranks to take centre stage. But what is resilience? What do we mean by it in relation to city or nation branding?

A regional place narrative needs to feel authentically true, but it also needs to allow its cities and component places the breathing space to celebrate their unique identities. Here's how to present a collective vision for a region whilst still adding value for the destinations within your borders.