Christian Biller, Brand Strategist for the Swedish Institute and industry veteran, joined us to talk about how approaches to nation branding have evolved over the past decade, what skills place leaders need to succeed in the face of disinformation, and how you can future-proof your strategy.

As we gear up for the inaugural City Nation Place Australasia conference in Sydney this February 12-13^th, we sat down with Eamon Waterford, CEO of the Committee for Sydney, to understand how they’re stepping up and reimagining the future of Australia’s iconic city.

Many places are facing mounting issues around inequality, poverty, and increased political polarisation. Here are six lessons you can learn from international best practice in socially conscious place branding.

Dive in to discover the global conditions and trends that have affected and will continue to influence nation and place branding, and three possible future scenarios place branders could be facing in the next decade.

The pandemic has sparked an entirely new vocabulary. And now the word “resilience” has continued to rise up the ranks to take centre stage. But what is resilience? What do we mean by it in relation to city or nation branding?

A regional place narrative needs to feel authentically true, but it also needs to allow its cities and component places the breathing space to celebrate their unique identities. Here's how to present a collective vision for a region whilst still adding value for the destinations within your borders.

For years, Boston has had a reputation as America’s ‘most racist city’. However, renewed efforts from both city government and place marketing organisations are challenging those perceptions, and laying the foundations for a more inclusive Boston.

What impact does sustainability have on the reputation of your nation brand? Natalia Arenzana and Fernando Prado of Reputation Lab share learnings from the 2023 RepCore^® Nations study.

Joy Riot's Jessica McCarthy explores how to effectively invest in primary research in order to ensure your place brand strategy is informed by data, insights, and hard evidence.

One year after the invasion began, Brand Ukraine launched a new campaign - #WhatWeAreFightingFor – which gave Ukrainian citizens the opportunity to share the reasons they kept fighting for their homeland. We reached out to Maria Lypiatska, Head of Brand Ukraine, to discover how the team are leveraging strong, authentic communication in the face of adversity, and how they’re giving a voice to more than 40 million Ukrainians.

Starting with data that shapes your overall place brand strategy and moving on to refining your campaigns and marketing strategies, here are eight expert opinions on the most common errors being made so you can ensure you’re leveraging your data effectively.

Houston needed a brand that would be inclusive of all industries - and it needed to reflect the community's sentiment too. Discover how Houston's brand unification project ensured that all stakeholders are working in alignment and towards a common goal – to further enhance Quality of Place.

Fiji’s stunning landscape has never been in question – but you need more than beautiful beaches to stand out from the crowd in an era of overwhelming competition for attention. Recognising that tourists were looking for more authentic travel experiences and that the Fijian need for storytelling was deeply rooted in their culture, Tourism Fiji set out to overhaul their strategy – and in the process, were named winners at the City Nation Place Awards for their efforts.

In the face of a complex, dynamic issues environment, what are the points of influence and the methods for controlling your place narrative? How can nation brand teams proactively identify emerging risks to their reputation and take preventative action?