Defining place branding
What does place branding actually meaning? What's the difference between a place brand and a destination brand or an investment brand? Here are our definitions of key phrases within the place branding community.
What does place branding actually meaning? What's the difference between a place brand and a destination brand or an investment brand? Here are our definitions of key phrases within the place branding community.
CopenPay is a world-class example of destination stewardship in action. Wonderful Copenhagen's Rikke Holm Petersen explores how this initiative fits with Copenhagen’s broader sustainable vision, and what’s next for the city.
A series of public input sessions called Future Festivals gave residents the chance to play larger-than-life games to gather feedback that would inform the development of the city’s two-year workplan.
Learn about the City of Williamsburg's Award entry for Best Citizen Engagement
As we gear up for the inaugural City Nation Place Australasia conference in Sydney this February 12-13th, we sat down with Eamon Waterford, CEO of the Committee for Sydney, to understand how they’re stepping up and reimagining the future of Australia’s iconic city.
Don't miss this list to discover everything you need to inspire your strategies, challenge your way of thinking, and ensure you’re putting the best foot forward.
From wayfinding to digital skills building, here are six examples of places who are building the future of their visitor economy in partnership with their locals.
Engaging the senses makes a brand more memorable, builds a stronger connection with the audience, and even evokes nostalgia. But where do you start? Here are a few lessons on sensory branding from successful place brands around the world.
Tourism has the power to change the world, but the onus is now on DMOs to maximise their true contribution to their destinations. TOPOSOPHY's Chris Armstrong outlines practical steps DMOs can take to drive wellbeing in their communities.
Cities and towns using art and technology to transform their public spaces into places of convergence and human connection. Creos' Alexandre Lemieux explores how the adoption of art in urban planning is a strategic move towards creating immersive experiences that foster community engagement and stimulate local economies.
A thriving night economy contributes so much more than places to drink and dance the night away. TOPOSOPHY's Manolis Psarros explores how cities can leverage the potential of their night-time economies to foster inclusive and vibrant communities.
Today, the buzzwords of ‘wellbeing’, ‘wellness’, ‘sustainability’, ‘eco’, and ‘regenerative’ lay heavily on the imperatives of developers and placemakers. Hunter Design's Crispin Reed explores five factors for how places around the world are rising to the challenge and building health – both personal and environmental – into the DNA of their designs.
The Brixton X Harlem festival reached across continents to celebrate shared stories and weave together the rich tapestries of two iconic neighbourhoods that are deeply rooted in the African and Caribbean diaspora. We sat down with Gianluca Rizzo, Managing Director, and Jessica Dyer, Cultural Manager at Brixton BID, to understand how they put community at the heart of this placemaking initiative and what it took to make the twinning partnership successful.
What are the elements that make or break a placeshaping project? We reached out to our expert partners to discover what they’ve learned from their own projects to understand what every place brand or marketing organisation should know before embarking on their own placeshaping initiative.
Fourth Economy's Nicole Muise-Kielkucki shares the five core strategies that places are embracing as they lean into placemaking as an economic development strategy and what you can do to improve and grow your quality of life place assets.
How is an effort to develop great places and quality of life supporting Indiana's ability to attract corporate HQs, thousands of new residents, and an explosion of tourism? Discover how you can transform your own place with this best practice case study.
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