Brand Scotland's Samantha Crawford is 2024's CNP Future Leader. We sat down with her to discover what lessons she learned through her journey that shaped her into the place brander she is today and what she thinks is next for place brand teams.

Action Greensboro are using carefully curated care packages to encourage ex-Greensboro residents to return to the city. Discover how this joined up approach to attracting and retaining talent is driving results - and community pride too.

New Zealand is renowned for their successful nation branding strategy. CEO David Downs shares learnings from their experience embedding Māori values in their work and driving stakeholder adoption of their nation brand values and narrative.

CopenPay is a world-class example of destination stewardship in action. Wonderful Copenhagen's Rikke Holm Petersen explores how this initiative fits with Copenhagen’s broader sustainable vision, and what’s next for the city.

Slovenian Tourist Board's Aleksandra Lipej outlines how they’re investing in technology to support their destination marketing and what skills are necessary to thrive in the face of rapid digital transformation.

We sat down with CEO Laura Citron to understand how London & Partners has maintained momentum over the years and continued to deliver growth and opportunity for the city.

Christian Biller, Brand Strategist for the Swedish Institute and industry veteran, joined us to talk about how approaches to nation branding have evolved over the past decade, what skills place leaders need to succeed in the face of disinformation, and how you can future-proof your strategy.

As we gear up for the inaugural City Nation Place Australasia conference in Sydney this February 12-13^th, we sat down with Eamon Waterford, CEO of the Committee for Sydney, to understand how they’re stepping up and reimagining the future of Australia’s iconic city.

Louisa Shaw, Head of Place Marketing at We Are Staffordshire, shares what has driven the region's success, how they’re engaging the private sector as ambassadors, and what she’ll be looking for in a winning entry at the CNP Awards.

Ottawa Tourism's Glenn Duncan shares the team's recipe for success is, how they’re surfacing hidden gems in the city, and why collaborative partnerships are so important for the city’s future.

We sat down with David Goldstein, CEO of Travel Alberta, to discover how their destination management strategy is supporting long-term economic, cultural, and social prosperity for communities across the province.

For years, Boston has had a reputation as America’s ‘most racist city’. However, renewed efforts from both city government and place marketing organisations are challenging those perceptions, and laying the foundations for a more inclusive Boston.

Stefan Hawes, VP of Global Marketing for Destination Vancouver, explores how destinations should be responding to the emergence of Generative AI technologies and the importance of being more innovative in your place marketing.

One year after the invasion began, Brand Ukraine launched a new campaign - #WhatWeAreFightingFor – which gave Ukrainian citizens the opportunity to share the reasons they kept fighting for their homeland. We reached out to Maria Lypiatska, Head of Brand Ukraine, to discover how the team are leveraging strong, authentic communication in the face of adversity, and how they’re giving a voice to more than 40 million Ukrainians.

The Brixton X Harlem festival reached across continents to celebrate shared stories and weave together the rich tapestries of two iconic neighbourhoods that are deeply rooted in the African and Caribbean diaspora. We sat down with Gianluca Rizzo, Managing Director, and Jessica Dyer, Cultural Manager at Brixton BID, to understand how they put community at the heart of this placemaking initiative and what it took to make the twinning partnership successful.