Addressing an ‘always-on’ style of working that left people burnt out, this campaign invited people to have a distraction-free holiday in Iceland and used horses to write their out of office email for them.

Learn about Iceland's Award entry for Best Communication Strategy: Tourism

High Point has long been the furniture capital of the world, but this new design expands the story of High Point to include creatives of all type and brings the brand into the built environment. Learn more here.

New analysis debunked the public perception that congestion was caused by over-tourism and instead revealed a localised problem that is now able to be addressed by a group of local leaders. Learn more here.

Learn about Sheffield's Award entry for Best Placemaking Initiative 

The team used aspects of Scotland that international audiences would recognise as distinct to Scotland, and then wove in something unexpected to highlight Scotland’s vibrant, contemporary side.

Learn about Scotland's Award entry for Best Communication Strategy: Place Brand

Beyond a trio of talent campaigns, the team emphasised the need to forge strong ties with regional employers to foster employer readiness and rejuvenate the regional talent landscape.

Learn about The Saint John Region's Award entry for Best Communication Strategy: Economic Development

A co-branding framework united and empowered stakeholders to promote Copenhagen as a global life science capital as part of a pioneering public-private partnership.

Learn about Copenhagen, Denmark's Award entry for Best Communications Strategy: Economic Development

In support of a state-wide strategy to increase literacy, Brand Tasmania created a baby board book to be gifted to their littlest residents to instil pride and confidence within their young people.

Learn about Brand Tasmania's Award entry for Best Citizen Engagement 

After lockdown, Madeira Promotion Bureau took the opportunity to rethink their strategy and adapt their offer to the new and constantly evolving demands of a post-pandemic world. Discover how their place brand provided the foundation for the success of their strategy.

Chile set out to communicate not only what they had been given, but what they had to give – the contributions of Chilean men and women who are creating a better future for our country and our world. Discover how Imagen de Chile launched the 'Chile Creating Future' strategy and how it's engaging stakeholders from across the country in the vision for the country.

The eight countries in the Nordics might look similar, but they’re pretty different in terms of size, nature, export markets and finally, nation branding. Still, they have a few crucial things in common. Find out how 'Nordic Talks,' a joint branding initiative, worked to enhance the Nordic Commonality and share their core values.