How can places avoid accusations of greenwashing in their marketing? Here are nine top tips to ensure you’re demonstrating your authentic commitment to sustainability to help you target your place marketing.

At a time when consumers are bombarded with advertisements and brand promises, influencers are becoming an essential ingredient in your marketing mix to give your message that feel of an authentic recommendation. But what’s the key to success in influencer marketing?

It’s critical that any foray into artificial intelligence is done strategically, and with clear understanding of what you want to achieve and how it aligns with your values. Here are nine ways AI technologies can play a role in delivering more effective place marketing strategies.

Don't miss this list to discover everything you need to inspire your strategies, challenge your way of thinking, and ensure you’re putting the best foot forward.

From wayfinding to digital skills building, here are six examples of places who are building the future of their visitor economy in partnership with their locals.

Here are five ideas to help you identify new and unexpected avenues of collaboration to drive your city branding or nation branding strategy.

Left unchecked, a rapid increase in fortune for a place can result in the displacement of your existing residents. Here are eight tips to ensure that you’re driving inclusive and equitable development for your place.

Discover how neighbouring cities, regions, or countries could join forces to enhance the overall appeal of their respective places.

Young people are a hugely influential demographic. So, what does it take to catch the attention of these socially conscious, digital natives? Here are 10 tips on how you can adapt your approach to engage younger generations and foster lasting connections with your place.

Starting with data that shapes your overall place brand strategy and moving on to refining your campaigns and marketing strategies, here are eight expert opinions on the most common errors being made so you can ensure you’re leveraging your data effectively.

A successful place branding strategy is by its nature a long-term strategy, and those who don’t understand that will often be looking for shorter-term wins. So what does best practice look like when it comes to educating your stakeholders and giving a realistic overview of your impact? We reached out to the City Nation Place Expert partners to get their insight on what you should be focusing on.

What are the elements that make or break a placeshaping project? We reached out to our expert partners to discover what they’ve learned from their own projects to understand what every place brand or marketing organisation should know before embarking on their own placeshaping initiative.

A place brand is far more than a logo. But at the same time, having a clear, consistent visual identity is a key component to unifying the different facets of our place as one voice. However, it’s also very easy to get wrong. After all, how do you capture something as multidimensionally complex as a city or nation on paper without being reductive? And what can you do to avoid your community critiquing the cost of the re-design?

Place brand and marketing teams often find themselves operating on a tight budget. And when tasked ­with promoting your place – whether for tourism, investment, talent attraction, or to build civic pride – the key is in making sure that you’re getting the maximum value out of every pound that you invest. Find out how you can deliver a bigger punch with fewer resources here.

Place branding has to benefit your community – and it has to benefit all of your communities. Here are eight top tips to help you on your road to a more equitable and inclusive place brand strategy.