How are places actively working to engage their local communities in creating a vibrant and thriving future for their place? From Jamaica to New Zealand, here are nine insights to help you connect with your community.

We’re living in paradoxical times – but how should place brand and marketing teams be preparing to respond? We reached out to our Expert partners to discover what geopolitical, social, or economic trends they predicted would have the greatest impact on nation, region, and city brand strategies to help you prepare for the year ahead.

It takes a village to deliver a great place brand strategy. Here are eleven expert tips to help you work with your local businesses to create win-win partnerships that help your communities thrive.

When it comes to engaging your stakeholders, how do you make sure that you’re surfacing the right data in the right way? Here are twelve expert tips to help you align your data efforts with the needs of your stakeholders.

How can places avoid accusations of greenwashing in their marketing? Here are nine top tips to ensure you’re demonstrating your authentic commitment to sustainability to help you target your place marketing.

At a time when consumers are bombarded with advertisements and brand promises, influencers are becoming an essential ingredient in your marketing mix to give your message that feel of an authentic recommendation. But what’s the key to success in influencer marketing?

It’s critical that any foray into artificial intelligence is done strategically, and with clear understanding of what you want to achieve and how it aligns with your values. Here are nine ways AI technologies can play a role in delivering more effective place marketing strategies.

Don't miss this list to discover everything you need to inspire your strategies, challenge your way of thinking, and ensure you’re putting the best foot forward.

From wayfinding to digital skills building, here are six examples of places who are building the future of their visitor economy in partnership with their locals.

Here are five ideas to help you identify new and unexpected avenues of collaboration to drive your city branding or nation branding strategy.

Left unchecked, a rapid increase in fortune for a place can result in the displacement of your existing residents. Here are eight tips to ensure that you’re driving inclusive and equitable development for your place.

Discover how neighbouring cities, regions, or countries could join forces to enhance the overall appeal of their respective places.

Young people are a hugely influential demographic. So, what does it take to catch the attention of these socially conscious, digital natives? Here are 10 tips on how you can adapt your approach to engage younger generations and foster lasting connections with your place.

Starting with data that shapes your overall place brand strategy and moving on to refining your campaigns and marketing strategies, here are eight expert opinions on the most common errors being made so you can ensure you’re leveraging your data effectively.

A successful place branding strategy is by its nature a long-term strategy, and those who don’t understand that will often be looking for shorter-term wins. So what does best practice look like when it comes to educating your stakeholders and giving a realistic overview of your impact? We reached out to the City Nation Place Expert partners to get their insight on what you should be focusing on.