Economic Development

The power of ‘we’: Building a place brand strategy with your community

Community sits at the heart of place branding, particularly at the local level. With City Nation Place Americas right around the corner, we reached out to our speakers to understand how they’re working to integrate community engagement throughout their strategy to ensure that it’s more than just a tick box exercise.


label_outline Citizen EngagementDestination MarketingEconomic Development Place Branding

Tackling fragmentation: Uniting your stakeholders through shared storytelling

Destinations around the world are leaning into the power of place branding to unite their stakeholders behind a single vision for their place. Place leaders from the USA & Canada shared their practical advice they had for organisations looking to engage their stakeholders and ensure that everyone is singing from the same hymn sheet.

label_outline CollaborationDestination MarketingEconomic Development Place Branding
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